JOB SUMMARY
The Senior Associate Business Analyst is responsible for delivering reports, analysis and insights around campaigns and marketing performance across multiple marketing channels (Direct Mail, Email, Media and Digital) with a heavy emphasis on digital marketing and our ecommerce sales channel. This includes marketing aimed at individual consumers and small-to-medium-sized Businesses. This individual is expected to have a thorough understanding of the business & marketing tactics, create analytical reports, work on large data sets and provide performance insights related to marketing tactics and overall market performance.
MAJOR DUTIES AND RESPONSIBILITIES
Works on ad hoc reports and analysis based on data from a variety of sources and create executive level presentations and insights. Manages the development of standard and ad hoc reports related to the data warehouse and data append processes.
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Consult with their marketing peers on future strategies, explain variances in volumes month to month, provide performance reporting, and manage marketing projects.
Works with complex data in a relational database environment, and uses numerous data sources to determine the best approach to create reports, and analyze strategy performance.
Understands the objectives and goals of marketing campaigns & initiatives within the organization and recommends solutions to improve performance based on data evidence and insights
Analyzes external market dynamics and other data sources to assess trends and maintain historical reports
Ensures the integrity of data in the direct-to-consumer marketing data warehouse.
Performs other duties as assigned and continually learns and adds skills needed on the job
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Ability to communicate orally and in writing in a clear and straightforward manner
Ability to communicate with all levels of management and company personnel
Ability to multitask, prioritize and execute deliverables in a high-pressure environment
Ability to analyze/interpret data and continually evolve based on key learnings
Advanced Excel & PowerPoint presentment skills
Advanced skills in one or more of the following programs: SQL, VBA, SAS, R, Python
High attention to detail & ability to prioritize & organize effectively
Demonstrated ability in visualizations, designing and developing dashboards on a variety of different platforms (Excel, PowerBI, MSTR, Tableau, Adobe etc.)
Excellent problem solving and analytical skills including budgeting, forecasting, advanced modelling, attribution and strategic testing
Firm understanding of test and control methodologies
Knowledge of best practice marketing strategies and procedures
Required Education
Bachelor's degree in Marketing, Mathematics, Statistics, Business or Computer/Data Science
Required Related Work Experience and Number of Years
Related Work Experience
Marketing Analytics experience - 2+ years
Marketing Test Design/Audience Segmentation experience - 1+ year
Experience with attribution modeling & forecasting techniques - 1+ year
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Expertise with Data extraction, reporting, and visualization tools (i.e. SQL, Tableau, Microstrategy, etc)
Preferred Education
MBA/advanced degree
Required Related Work Experience and Number of Years
Related Work Experience
Marketing Database/Technology experience - 2+ years
Data Mining & or Data Science experience - 1+ year
WORKING CONDITIONS
Office work environment
BGN327 2024-37964 2024
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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