Role Purpose

The purpose or the role is to drive the business ambition to grow market share for our Premium Core portfolio by focusing on brand building and brand equity growth in strategic markets.

This a key leadership role responsible for developing and executing marketing strategies to drive brand awareness, market penetration, and revenue growth. The role requires a deep understanding of consumer behaviour, market trends, and competitive landscape. The incumbent will lead a team of brand marketers and collaborate with cross-functional teams to achieve business objectives and maximize brand performance. The role will link in with the Diageo Global brand teams (GBT's) to ensure that key platforms are developed to serve our market needs.

• Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution.
• Inspire and motivate agencies to execute brilliantly - working pre-dominantly with promotions and media agencies.
• Be a brilliant line manager and leader for the brand managers in your team.
• Evaluate key programs to build learnings.

• Leads execution of the strategic marketing plans, with commitment and participation from key stakeholders, so as to achieve volume, mix, market share and profit objectives.
• Leads the development of the brands Game Plans and ensures brand positioning is clear, consistent and distinctive.
• Champions the concept of brand equity in his/her brands.
• Leads the client/agency relationship and challenges the agency to ensure best possible output on the brand.
• Leads the agency to achieve innovative media plans which optimize the marketing budget and maximize impact.
• Leads the development of sound packaging changes, which optimize the brand's message and image. Assesses packaging through a clear understanding of brand values, consumer motivations and the competitive context.
• Utilizes data to anticipate competitive and consumer trends, assesses strategic implications and optimizes business potential based on analysis.

• Marketing Degree

• 8-10 years + experience in marketing in IPS and/or FMCG/Luxury good categories. Candidates should have had similar roles in peer companies.