As a business, The Coca-Cola Company is constantly evolving - we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries, including water, juices, energy drinks, and even tea and coffee. Working here is more than working for the global beverage leader, it's an opportunity to be a part of something that can positively impact the world. We're accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do - innovating to give people the drinks and package sizes they want, building our eCommerce capabilities, working towards our vision of a World Without Waste, and more.
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Position Overview: Senior Brand Manager is responsible for driving brand & business performance including localizing central brand strategy and activation plans for the local market. This role will ensure strong local relevance and championing marketing transformation, manage agencies and networks, and lead selected innovation processes. The role requires a deep understanding of local consumer insights and be able to translate data into actionable insights to drive brand power and value.
1.Localized Brand Strategy & Amplification: Ownership and development of localized brand strategy and activation for the market(s), including Local ABP and input LRP, performance management, and potential YTG acceleration & mitigation plans. This includes managing brand campaigns & activations,selected innovations, national promotions, packaging and experiential marketing and events. Ensuring and championing strong local relevance across marketing activities in line with the central marketing agenda.
2.Consumer understanding & analytics to support decision making: Champion consumer data interpretation and build an understanding of local consumer insights in collaboration with Human Insights team to drive actionable insights. Track brand and project performance through data analysis, converting KPIs and findings into specific insights and actions for reports and presentations as needed (e.g.monthly performance reports, market analysis).
3.Agency & Network Management: Manage agencies and networks. Contract and amplify marketing assets in collaboration with EPICS team for the market.
4.Budget Management: Manage brand program budgets and timelines to drive flawless execution of the plan monitoring effective return on investments, hitting all system milestones on time and within budget.
5.System cross-functional Leadership: Lead cross-functional teams on work assignments and tasks, providing direction and managing timeline milestones to achieve KPIs and desired objectives. Provide coaching to members of project teams.
6.Support to Marketing Director: Support the country marketing director on cross-functional initiatives, work assignments, and tasks that align with brand priorities.
Qualifications: More than 6-8 years of proven experience in brand management and local marketing activation. Strong analytical skills with the ability to interpret data and translate it into actionable insights. Excellent project management skills, with the ability to manage multiple projects simultaneously. Excellent communication and presentation skills. Fluency in Dutch and English. Ability to work collaboratively with cross-functional teams and external partners.
Skills:
Leadership; Media Planning; Creative Process; Analytical Thinking; Consumer Segmentation; Quantitative Research; Digital Media Strategy; Competitive Assessments; Marketing Strategies; SWOT Analysis; Brand Positioning; Group Problem Solving; Social Media Strategies; Brand Architecture; Channel Management