Senior Brand Manager
Diageo is the #1 premium drinks company Globally and in Mexico with the biggest share of value in the Market. We are an upbeat company born of an incredible bold legacy with leading Brands that are top 3 in the Mexican Market like Buchanan´s, Johnnie Walker, Don Julio and many others with a very strong global and local heritage and footprint. Our most iconic brands were built by brilliant entrepreneurs with real vision and purpose, born of a groundbreaking industrial age. Now, a new technology revolution is well underway that impacts the very fabric of what we do and how we do it.
Responsibilities
- You will lead the launch of new projects in line with our portfolio strategy
- You will be responsible for Marketing. You will be responsible for leading the brand building, commercial, supply, financial, innovation and business agenda.
- You will guarantee that there´s a compelling and winning commercial strategy to be developed with each of the clients, and you are in charge of working with commercial teams to bring that to life and reach objectives throughout the year.
- You will work cross-functionally with other areas (Marketing, Sales, CMO, ICC, agencies, Digital Global and local teams) to ensure brand strategy and actions are aligned with the Marketing business plans, the sales goals and the CMO strategy.
- Lead the Measurement & Evaluation of all actions, guiding the teams on the accurate budget allocation where we improve return and value for the clients and consumers.
- Provide the commercial teams with insights, tools, resources and ideas to improve the value we get from the market, while developing a competitive advantage delivering value to customers "only Diageo could do"
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Capabilities
You have a track record leading and redefining brands and categories. You have experience working brand and business management and you are at your best when working with a wide range of teams, profiles, backgrounds and goals.
- Win through execution: You have rigor, drive and methodology to make things happen. You are flexible pivoting following your clients and key partners' agenda, but once defined and committed you follow-up and own execution to deliver actions and results on time in full.
- Invest in talent: You are an agent of change for the organization and for our clients. You lead by guiding, supporting and evangelizing peers in the path for transformation and enjoy helping others develop new capabilities.
- Shape the future: You are creative about what could be achieved, and hardworking when it comes to pitching new ideas and taking teams to a whole new and unexplored opportunities. You get encouraged by our consumers´ and teams´ needs and wants, and brings breakthrough ideas on how to smash results and expectations.
- Inspire through purpose: Ability to influence teams and customers on opportunities that will help reach their goals, get agreement and support to deliver this big transformation ambition and reach specific growth goals. You are self motivated and find inner strive to pursuit new opportunities and find new ecommerce growth levers for Diageo and the clients.
Qualifications
- 8+ years of Brand management experience with at least 4 years working with or at consumer goods or luxury brands.
- Studies in Business/Marketing/Engineering
- Brand innovation and new product development experience at CPG or similar companies, including product development, supply chain, financial assessment, etc.
- Information management and analytical skills
- Experience leading commercial and trade marketing teams
- Experience working with a wide range of agencies and external partners, integrating everything into a single connected plan.
- Finance knowledge (P&L, Measurement & Evaluation, etc.)
Preferred Qualifications
- Master Degree / MBA / Innovation or Entrepreneurial Graduate Programs
- Proficiency Spanish /English advanced (90%)
Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.