Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
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The User Growth team is responsible for the growth of ByteDance's products. We help products tailor-made growth plans, and use various marketing, product, and data analysis methods to achieve business growth goals. The UG team maintains and optimises a series of mature product growth solutions such as paid advertising and natural additions, and applies them skillfully to various businesses to promote business growth; at the same time, when new growth opportunities are discovered, we also build New solutions to help businesses achieve breakthroughs.
Joining the UG team, you can be responsible for the growth of products with hundreds of millions of users, and master the industry's advanced and cutting-edge growth practices.
Responsibilities:
1. Responsible for the user growth of overseas e-commerce in Southeast Asia/Europe/other regions, formulate and implement product growth strategies based on national characteristics;
2. With e-commerce GMV as the ultimate goal, be responsible for the key goals of the entire user life cycle including the number of new customers, repurchase rate, and customer unit price;
3. Combined with the business stage goals of each country, use the UG mid-stage technical capabilities to complete the support, and try to accumulate the innovative user growth capabilities of different countries, and finally achieve the business goals.
Qualifications
1. Bachelor degree or above, 5 years relevant work experience;
2. Have an international background and be interested in exploring the commonalities and differences of users' needs in different cultural backgrounds;
3. Strong logic, the ability and awareness of continuous thinking, and the ability to continuously explore the essence of the problem;
4. Data-driven, love to use data and formulas to measure and express, sensitive to data changes;
5. English can be used as the office language.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.