Our mission is to help small businesses start and grow. We are building financial products that empower business owners and enable them to focus on their products and on growing their businesses. At Hatch we care about creating solutions which provide accessible, transparent, and fair access to financial products. Our team is spread across the US and Canada, with a physical office in San Francisco and more opening around the country soon. Our company is growing and we’d love for you to grow with us!
General
We’re looking for an amazing User Acquisition Manager who will be responsible for executing Hatch’s paid strategies and finding other vectors for growth. This includes optimizing search engine marketing campaigns, launching end-to-end paid social campaigns, finding new user acquisition channels, and ideating & executing on the experiment backlog. This wide-ranging role will provide you with an incredible foundation to grow, as you will be managing campaigns, measuring the performance, and analyzing the results to see if these initiatives ultimately contribute to growth at Hatch.
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Job Description
- Responsible for setting up, managing, optimizing and scaling search and paid social campaigns
- Design and launch email marketing campaigns, including defining existing customer segments for engagement, writing compelling copy, measuring and optimizing results
- Identify new partnership and advertising opportunities to introduce Hatch Card to relevant audiences, build brand awareness, and increase customer acquisition
- Set KPIs and key metrics for all campaigns, creating dashboards to measure and track performance and testing and optimizing based on results
- Experience collaborating with a web developer resource to produce and maintain web pages
- Work with the Creative team to develop innovative and high-performing assets across all devices and formats
Qualifications
- 4+ years experience working in growth/digital marketing with a focus on paid search, paid social & other digital advertising channels
- Familiarity with programmatic, native ads, or marketing automation a plus
- Familiarity with all things growth marketing: customer acquisition, retention, and engagement
- Fluent in navigating data with sharp SQL skills, and then visualizing queries with BI tools (Looker, Mode)
- Experience using marketing tech software, for example, Amplitude, Iterable, FullStory, A/B testing software, Google Analytics
Hatch does not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.