Responsibilities
About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
In this role you will drive consumer traffic into our platform with an aim to convert them via the planning and executing the different levels of our annual campaign calendar for the marketplace, specific categories or brands.
Join us as we drive the future of e-commerce here at TikTok.
Roles & Responsibilities:
1. Campaign Management:
- Develop and implement comprehensive marketing campaigns that align with category objectives.
- Coordinate with cross-functional teams including product, sales, and creative to ensure campaign success.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
2. Project Management:
- Manage multiple marketing projects simultaneously, ensuring deadlines and budgets are met.
- Create detailed project plans, including timelines, resource allocation, and risk management.
- Facilitate regular project meetings and update stakeholders on project progress.
3. Analytics and Reporting:
- Track and report on the effectiveness of marketing campaigns and projects.
- Utilize data to inform decision-making and improve future campaign performance.
- Present findings and insights to senior management.
4. Stakeholder Management:
- Work closely with internal and external stakeholders to ensure alignment and effective communication.
- Manage relationships with vendors, agencies, and partners as needed.
Qualifications
Minimum Qualifications:
- Bachelor's degree or above.
- 2+ years of proven work experience in marketing and campaign.
Preferred Qualifications:
- Experience with digital marketing and online advertising, including Content & Affiliates.
- Knowledge of SEO, SEM, social media, and content marketing.
- Up-to-date with the latest marketing trends.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.