Responsibilities
TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact-for ourselves, our company, and the users we serve. Join us.
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About the team:
The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.
About the role:
The Measurement Partner will partner with our leading clients and agencies to help measure the effectiveness of their investment in our platform. In addition, this role will partner with key cross-functional teams such as sales, product marketing, measurement product, and business marketing to ensure that clients and agencies have best-in-class support.
We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.
Responsibilities:
- Partner primarily with clients and agencies to provide a good measurement that can lead to a better understanding of their performance on the platform
- Design and implement measurement strategies that demonstrate how clients and agencies can improve business outcomes.
- Focus on strategic consulting together with sales and product teams to help drive and implement learning agendas with 1st or 3rd party measurement solutions
- Develop and scale programs to address advertisers' measurement needs, promoting the adoption of measurement methodologies, products, and approaches
- Analyze data to develop advanced analytics projects tailor-made for clients to prove that TikTok works
- Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams
Qualifications
Minimum Qualifications:
- At least 3-5 years of experience with digital advertising, large marketing-related organizations, or measurement suppliers.
- Expertise in advertising data, measurement methods and statistical model
- Successful examples where past measurement contributions led to behavior change
- A track record of inferential problem solving through experimental design and analytical methods
- Ability to thrive in a fast-paced environment with excellent time-management and prioritization skills.
- Excellent presentation, verbal and written communication skills and fluency in Spanish & English is essential (due to the business requirement in region)
Preferred Qualifications:
- Relevant bachelor's degree in Business, Advertising, Economics, Computer Science, Statistics or Research.
- Familiarity with privacy-first innovation for measurement systems is a plus
- Experience working with sales and cross-functional teams
- Experience with advertising agencies or advanced marketing data-driven organizations preferred
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2