Responsibilities
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
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At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
TikTok's SMB Regional PMM team aims to provide advertising product solutions to SMB advertisers, to grow SMB advertisers together. You are joining a team of operational expertise with a customer-centric mindset, who proactively drive the client's growth strategy, including upsells, renewals and campaign reactivations.
Responsibilities
1. Conduct deep research into product performance and client feedback to spot business opportunities.
2. Define the SMB go-to-market strategy for the platform sever-evolving ads products.
3. Partner with a range of cross-functional teams across the world to ensure flawless execution against this strategy.
4. Partner closely with field teams and utilize data proficiently to deeply understand performance pain points, and formulate product and activation based solutions.
5. Adapt regional product initiatives for SMB clients, prioritizing scale, platform based and low touch solutions.
6. Manage growth at scale for a range of products in market; set goals, manage launches and implement activations in order to drive product adoption. Collaborate with technical and operations teams to monitor product performance.
7. Build robust processes, systems , tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity.
8. Analyze and summarize product issues and pain points to recommend product enhancements.
Qualifications
Minimum Qualifications
1. BA/BS degree or above with 3-5+ years experience working within media industry with product marketing responsibilities.
2. Experience working with product teams and influencing the product roadmap with advertising products.
3. Experience in the ad tech or internet industry.
4. Knowledge and experience working in SMB marketing. Experience in market or industry research.
5. Experience driving end to end go-to-market planning and execution for advertising products.
6. Experience leveraging data to test hypotheses and drive business recommendations-Experience leading and delivering complex, cross-functional projects on fast-paced timelines.
7. A fast learner with a good sense of judgement and original thinking. Ability to thrive in ambiguity and adjust quickly to change.
Preferred Qualifications
- Excellent communication, presentation and analytical skills.
- A commercial mindset with a history of delivering against stretch performance goals.
- Language proficiency in Japanese and English is a must, with additional fluency in Korean or another Southeast Asian language in order to communicate with local SMBs and in-market local teams is preferred.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.