Job Posting Title: DIRECTOR INTEGRATED MARKETING 1
Job ID: 127714
Job Code: 30004668
Business Unit: Industrial & Commercial Transportation
Building: [[JobPostingBuilding]]
Band/Level: 3
Hiring Manager: DALILA BABOU
Recruiter: Helmut Orthum
Relocation: No
Travel: 25% to 50%
Employee Referral Amount: [[erpAmount]]
Education Experience: Bachelors Degree (High School +4 years)
Employment Experience: 10 years or more

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

Job Overview

TE Connectivity's Integrated Marketing team designs, executes and reports on multichannel campaigns that increase brand awareness, drive demand, enable sales, provide customer insights and increase employee engagement through the ownership of all components of campaign development, implementation and measurement as well as ensuring our various channels and messages are working together to consistently articulate the value of TE to our customers, employees, partners and influencers. They create, implement and measure the impact of integrated marketing campaigns leveraging all marketing channels (advertising, public relations, digital/social media, collateral and events), ensuring the alignment of campaign strategy with overall marketing strategy and business priorities. They monitor and measure campaign Return on Investment (ROI) to ensure TE consistently implements successful promotional campaigns and programs and are responsible for creating and maintaining print and digital marketing materials including newsletters, technical literature, presentations, direct mail and advertisements, working closely with Business Units and Center Communications teams to ensure alignment in campaign messaging.

• Generate customer demand and loyalty by developing, deploying and measuring the results of clear and compelling product marketing programs for both new product introductions (NPIs), legacy product promotions and technology solutions.
• Act as the assigned product lines Marketing representative and collaborate closely with this group (understand portfolio strategy, participate in staff calls, collect & share insights that feeds business strategies, etc). Communicate with Product Managers on key product development and updates to develop an effective go-to-market strategy.
• Achieve greater customer engagement and business growth through the use of data and strategic capabilities.
• Collaborate with Sales Team to identify market trends and the competitive landscape, support Customer Focus Teams initiatives and ensure appropriate focus of the team through resources and planning.
• Ensure all market-facing communications deliver clear, compelling, differentiated messages that drive customer engagement and response. Gatekeeper of TE's brand. Drive creativity and differentiation through our look & feel aligned to TE brand charter.
• Responsible for Account Specific, Account Base Marketing and Integrated Marketing programs.
• Lead/critical contributor to commercial elements of acquisition integration (M&A)
• Create, implement and measure the impact of marketing programs leveraging all marketing channels - advertising, public relations, digital / social media, collateral and events.
• Attend ICT major tradeshows globally and provide support and strategic input for company events including trade shows, exhibitions, webinars, customer events and internal company events.
• Define, measure and report on the return of all demand marketing activities and investments.
• Manage assigned budget in line with plan.

• 12+ years of experience in integrated and product marketing with 5+ years in leading global teams
• Experience in B2B marketing including creative agency management, messaging and value proposition development
• Experience in campaign and product marketing, branding, digital and partner development
• Preferred direct/indirect experience in product management including P&L ownership, research and other commercial aspects
• Experience with creating and managing project plans for various marketing and event activities
• Technical writing experience, with an emphasis on translating complex technical information into clear and concise value propositions
• Ability to assess risk and adapt the course of action to meet schedules and resolves problem
• Analytical competency and ability to work with data
• Excellent project management skills including managing multiple, complex projects simultaneously
• Proven experience in interacting with senior management and executives with an ability to change thinking and gain acceptance from others
• Strong communication skills.
• PowerPoint, Excel proficiency
• Self-starter, entrepreneurial in nature, fearless as to any marketing challenge
• Able to effectively collaborate with internal and external stakeholders
• Able to collaborate with marketing colleagues and peers around the world
• Proven ability to work under pressure and with tight deadlines
• Master's degree