JOB SUMMARY
This position is responsible for leading a variety of marketing research activities that support multiple functions across the company. This individual will report to the Dir, Marketing Research and manage external research consultants and lead vendors to deliver against a highly strategic set of marketing research objectives. This position will also help on-board new team members and serve as a resource for more junior team members. The position will work proactively across the organization to identify, champion and act on research and information needs. This position involves extensive research design, primary and secondary research reporting, and research project management.
MAJOR DUTIES AND RESPONSIBILITIES
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Actively and consistently supports all efforts to simplify and enhance the customer experience.
Responsible for leading the development of new research efforts across a variety of initiatives.
Construct research to help guide internal clients to make informed business decisions.
Present findings and recommendations to key stakeholders, including sr. leadership.
Be a strategic thinker with an eye to help move the business forward.
Efficiently and effectively manage appropriate partnerships, vendors, contractors, consultants, etc.
Work collaboratively with internal teams on a variety of research projects.
Lead multiple primary research projects, including advertising testing, product usability, and satisfaction and brand health trackers.
Manage the research budget.
REQUIRED QUALIFICATIONS
Required Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Experience working with qualitative and quantitative research methodologies
Ability to analyze and interpret data to make recommendations based on analysis and expertise
Ability to identify research necessary to address a multitude of business needs
Experience interpreting and summarizing secondary data (e.g. Forrester, Mintel, etc.)
Resourceful, proactive, detail-oriented and able to thrive in fast-paced environment while managing multiple projects at once
Advanced proficiency with Excel and PowerPoint; proficient in other desktop applications
Ability to manage multiple projects at one time and handle shifting priorities
Required Education
Bachelor´s degree in Research, Marketing, Business, Management or related field
Required Related Work Experience and Number of Years
Project management experience - 5+
Marketing Research experience - 7+
PREFERRED QUALIFICATIONS
Preferred Skills/Abilities and Knowledge
Knowledge of all major research methodologies, leading companies, associations, publications, industry trends and innovations
Knowledge of Comperemedia, Kantar, Forrester and SNL platforms
Knowledge of cable television, internet, media and telephony products and services
WORKING CONDITIONS
Office environment, light to moderate travel required (10-20%)
MRS615 2024-43800 2024
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A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
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