Spectrum Reach®, the advertising sales business of Charter Communications, Inc. (NASDAQ:CHTR), provides custom advertising solutions for local, regional and national clients. Operating in 36 states and 91 markets, Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at https://www.spectrumreach.com.
The Programmatic Account Manager (Local) provides client and campaign oversight of programmatic deals sold by the Local Programmatic and Regional Sales teams. Expectation is to deliver on client needs and deepen partnerships across agencies and advertisers with a focus on mid-market/ regional/ independent agencies and in-house brand customers.
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This key team member is integral to ensure advertisers and agencies have a positive customer experience and help fuel Spectrum Reach programmatic revenue growth through consultative and technical approach. This role requires experience managing programmatic deals (specifically streaming/ CTV), working with mid-market customers and their respective programmatic buying teams, collaboration with Sales teams, Yield and ad-ops collaboration, a strategic and analytical perspective, and client facing experience. Experience with SSPs important.
Major Duties and Responsibilities
Key Account(s)
- Serve as lead Account Manager for portfolio of existing and new customers
- Provide campaign management, customer service, and partner with sales lead on select account(s)
Campaign Management
- Manage the deals/ campaigns from start to finish and oversee deal performance and delivery is aligned with expectations
- New deal setup for incoming agency and advertisers deals sourced by our team; taking specs agreed to by client
- Deal activation lead, ensuring new deals activated in timely manner, communicating internally to work through process and ensure SLAs met, and updating client when deals are live or deal status
- Troubleshooting quarterback of deals with clients; serve as the first line of communication for Sales and clients if there are issues accessing a new deal, and quarterback troubleshoot amongst internal teams (e.g. AdOps, product) to resolution
- Establish key benchmarks/ KPIs for accounts and deals that you can manage to
- Maximize deal performance to drive revenue for programmatic business
- Organize x-functional meetings for purposes such as kick off calls, technical troubleshooting, etc.
Client Service
- Manage top tier client relationships and act as point of contact for any client deal questions
- Client servicing lead, engaging with clients directly and provide a regular meeting or email communication with client to highlight deal performance trends, pacing, optimization recommendations, and gather feedback on the deals that were built to understand necessary changes to improve future schedules
- Establish reoccurring client check-ins that are live (phone, video, in person) to encourage open line of dialogue
- QBR client recaps, partner with internal team to pull together materials and insights for sales to present to clients
- Follow client segmentation (e.g. Gold, Silver, Bronze) established by Senior Manager, Programmatic Account Management
- Develop good working relationships with day-to-day contacts on buying teams
Sales and X-Functional Partnerships
- Align on goals with Local Programmatic Sales regional client portfolio
- Collaborate with individual sellers to manage pipeline, stakeholder mapping, cultivating new relationships, and deal flow
- Coordinate marketing/ sales material creation for agency/ client specific meetings
- Understand agency objectives and KPIs and translate that into programmatic deals that meet those needs
- Partner with Yield and Ops to maximize inventory usage to ensure deal delivery and/ or help fill holes to maximize fill rate
- Stay ahead of the curve on marketplace trends relating to programmatic and CTV
Required Qualifications
Skills/Abilities and Knowledge
- Knowledge of the programmatic ecosystem, and how Streaming/ OTT/ CTV is bought and sold
- Experience with PMP and PG deal types
- Experience with Salesforce, SSP Platforms (Magnite, Freewheel, others), or DSP Platforms (e.g. TTD, Yahoo, others)
- Familiarity and experience in programmatic; understanding of deal IDs, metrics, and optimization strategies
- Customer obsessed to insure excellent client experience and service pre, during, and post
- Demonstrated organizational skills and attention to detail
- Effective communication skills in a faced paced sales environment
- Collaborative mindset, ready to work with multiple cross-functional departments
- Must be an excellent problem solver with expertise in finding solutions with the help of others
- High level proficiency in MS Office, particularly excel as well as other data and analytics software
- Effective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view-ability to craft and tell a compelling story
- Familiarity with writing rationales and/or agency POVs ("point of views")
- An analytical mindset that identifies solutions based in data
- Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, advertisers, and Madison Avenue
- Comfortable with entrepreneurial speed and "pinch hitting" for different roles as we build
Education
- Bachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience
Related Work Experience
- 2+ years experience in programmatic account management
Preferred Qualifications
- Experience working within a high growth newly formed programmatic business
- Local/ mid-market experience
- Previous experience at an SSP, DSP, Publisher, or Agency Trading Desk
- Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)
SAS202 2024-43596 2024
Here, employees don't just have jobs, they build careers. That's why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $57,000.00 and $66,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
In addition, this position has a commission earnings target starting at $38,000.
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