At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. In brand management at PwC, you will focus on developing and implementing strategies to enhance and protect the company's brand image. You will manage brand campaigns, conduct market research, and confirm consistency across all channels.
Translating the vision, you set the tone, and inspire others to follow. Your role is crucial in driving business growth, shaping the direction of client engagements, and mentoring the next generation of leaders. You are expected to be a guardian of PwC's reputation, understanding that quality, integrity, inclusion and a commercial mindset are all foundational to our success. You create a healthy working environment while maximising client satisfaction. You cultivate the potential in others and actively team across the PwC Network, understanding tradeoffs, and leveraging our collective strength.
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Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
- Lead in line with our values and brand.
- Develop new ideas, solutions, and structures; drive thought leadership.
- Solve problems by exploring multiple angles and using creativity, encouraging others to do the same.
- Balance long-term, short-term, detail-oriented, and big picture thinking.
- Make strategic choices and drive change by addressing system-level enablers.
- Promote technological advances, creating an environment where people and technology thrive together.
- Identify gaps in the market and convert opportunities to success for the Firm.
- Adhere to and enforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance) the Firm's code of conduct, and independence requirements.
The Opportunity
As part of the Brand Management, Marketing and Sales team you are responsible for creating and implementing a brand strategy aligned with business goals, managing PwC's visual and verbal identity, including logos, colors, messaging, and tone. As a Director you are tasked with setting the strategic direction and leading business development efforts, making impactful decisions and overseeing multiple projects while maintaining executive-level client relations. You are responsible for leading marketing campaigns to promote the brand and enhance engagement, track brand health, and devise strategies to improve perception and loyalty, making sure resources are allocated effectively and KPIs are set to evaluate initiatives.
Responsibilities
- Develop and implement a thorough brand strategy in line with business objectives
- Manage and enhance PwC's visual and verbal identity, including logos, colors, and messaging
- Lead and execute marketing campaigns to elevate brand presence and engagement
- Monitor brand health and devise strategies to improve perception and loyalty
- Oversee resource allocation and secure sound budget management
- Establish and track KPIs to assess the success of brand initiatives
- Make strategic, data-informed decisions to drive brand growth
- Maintain senior-level client relationships and oversee multiple projects
What You Must Have
- High School Diploma
- 8 years of experience
What Sets You Apart
- Bachelor's Degree in Marketing, or Business Administration/Management preferred
- Developing and executing brand strategies
- Leading cross-functional teams
- Inspiring and influencing others
- Using an analytical mindset
- Thinking creatively
- Demonstrating ability to work in a fast-paced environment
- Using exceptional project management skills
Learn more about how we work: https://pwc.to/how-we-work
PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.
All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.
For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.
Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines
The salary range for this position is: $122,500 - $495,500, plus individuals may be eligible for an annual discretionary bonus. For roles that are based in Maryland, this is the listed salary range for this position. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance
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