At PwC, our people in brand management, marketing and sales focus on collaboration to develop and execute strategic sales and marketing initiatives. These individuals focus on driving revenue growth, promoting the Firm's services, enhancing brand visibility, and capturing new business opportunities. They utilise market research, digital marketing, creative campaigns, and effective sales strategies to engage clients, enhance the firm's brand and market presence, and achieve organisational targets. Those in Alliance at PwC will be responsible for establishing partnerships with companies to better serve our client's needs. You will build relationships to complement PwC's strategy through execution capabilities that allow PwC to deliver multi competency programmes and solve client's most critical business issues. Working in this area, you will develop and execute the strategy and business plan, focus on market penetration and revenue growth, and identify opportunities for solution development and industry alignment. You will also build relationships with key Alliance executives, identify synergies between the technology and the Firm and collaborate with cross-functional teams.

• Craft and convey clear, impactful and engaging messages that tell a holistic story.
• Apply systems thinking to identify underlying problems and/or opportunities.
• Validate outcomes with clients, share alternative perspectives, and act on client feedback.
• Direct the team through complexity, demonstrating composure through ambiguous, challenging and uncertain situations.
• Deepen and evolve your expertise with a focus on staying relevant.
• Initiate open and honest coaching conversations at all levels.
• Make difficult decisions and take action to resolve issues hindering team effectiveness.
• Model and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements.

• Serve as the main point of contact between PwC and the alliance, enabling effective communication and collaboration between both organizations to clearly articulate value propositions, align strategies, identify and manage joint opportunities, and support successful outcomes from the partnership;

• Prepare for and participate in meaningful, outcome-oriented interactions between senior executives and account-level sales executives of both firms across touchpoints, including quarterly business reviews, joint business planning, demand generation activities, and client pursuits;

• Serve as the primary contact with alliance senior leaders across their sales, GTM, and product teams to support the development of joint business strategies and plans outlining shared objectives, joint go-to-market offerings, and initiatives aligned with PwC's growth strategy, as well as explore new areas of collaboration and growth that distinguish PwC in the market;

• Conduct annual and ongoing strategic planning sessions with alliance and Firm leaders, driving continuous alignment and adaptability to evolving market needs;

• Demonstrate a clear understanding of the alliance organization structure, key executives' priorities, and their relationships with PwC, competitors, and joint accounts;

• Maintain comprehensive relationship maps and translate relationship insights into actionable business and account plans to enhance strategic relationships over time;

• Provide relationship assessments with Firm Sector and Account teams to assist joint account planning;

• Develop and communicate a clear and compelling value proposition for the alliance, providing consistent messaging internally and externally to reinforce the alliance's strategic direction.

• Work across PwC and alliance marketing and sales teams to support the development and execution of marketing plans aimed at driving joint business outcomes, including clear business objectives, GTM strategies and offerings, key accounts, and buyers;

• Lead the tactical execution of demand generation and marketing activities, focusing on enhancing market visibility and revenue for joint offerings by fostering key relationships, growing the joint pipeline, developing qualified opportunities, and progressing deals to successful outcomes;

• Participate in alliance joint cadences, and support the development and execution of pre- and post-event plans for a variety of events, including sales QBRs, sales kick-offs, joint webinars, industry conferences, client roundtables, and signature events;

• Collaborate regularly with the alliance to evaluate the effectiveness of campaigns and activities and update business plans accordingly. Monitor and share results and ROI insights with leadership;

• Collaborate with PwC Sector and Account teams to ensure alignment in the planning and execution of alliance plans, integrating partnerships as a strategic go-to-market lever to drive partner revenue goals and deliver measurable outcomes;

• Coordinate and participate in joint account planning sessions with the Firm, alliance partners, and clients;

• Coordinate and execute joint enablement sessions for internal and alliance stakeholders to deepen their knowledge of each other's products, services, and capabilities;

• Enhance the ability of both organizations to sell and deliver solutions. Develop and provide tailored enablement materials, ensuring alignment with the audience and training objectives, and effectively deliver or prepare leaders to deliver enablement sessions;

• Promote collaboration within the alliance and encourage partnership support for shared initiatives;

• Monitor key performance metrics such as win rates and revenue generated from the partnership, joint deals in the pipeline, and the progress of joint initiatives to support data-driven decision-making;

• Assist in compiling performance reports, scorecard development, and performance readouts for leadership;

• Support the resolution of conflicts between PwC and the alliance to minimize disruption. Identify risks and propose mitigation strategies to maintain a trusted relationship;

• Identify and implement opportunities for process enhancements across the alliance function to support high standards in alliance operations;

• Lead, supervise, and mentor cross-functional teams to cultivate a collaborative, trusting, and inclusive environment that encourages improvement and innovation;

• Deliver meaningful written and verbal feedback and leverage diverse perspectives to optimize team performance;

• Maintain an in-depth knowledge of the alliance partner's product offerings, licensing, and technology advancements to clearly communicate the business benefits of joint solutions to the Firm and clients;

• Coordinate resource allocation and project workflows in support of alliance activities, ensuring alignment with operational objectives across budgets, billing, and collections;

• Monitor and analyze the competitive landscape and industry trends related to the alliance, using insights to strengthen strategic positioning and anticipate market developments;

• Coordinate with Legal and Risk to secure and maintain appropriate contractual agreements with alliance partners to support compliance and align terms with partnership objectives, enabling effective risk management across alliance-related activities;

• Explore opportunities to enhance partnership value over time;

• Demonstrate advanced skills in preparing complex written materials and delivering executive-level communications;

• In-depth understanding of the advisory and consultancy landscape;

• Demonstrate success in building and nurturing win-win alliance relationships;

• Highly credible communicator with proven organization and project management skills and track record of delivering results;

• Exceptional consultative and interpersonal skills that have resulted in business relationships of impeccable trust, confidence, and results, often exceeding several million dollars; demonstrated superior ability to develop and lead relationship building activities with C-Level executives;

• Demonstrate a thorough level of knowledge utilizing Microsoft Office Suite, particularly Excel and PowerPoint. Experience with CRM systems (Salesforce) is an asset;

• Ability to synthesize large data sets into actionable insights that inform strategic planning;

• Must have extensive organizational skills and attention to detail with a proactive and results-driven mindset;

• Ability to travel up to 30%; and,

• Ability to travel internationally when needed.