Summary

The OCE Manager supports the concept of OCE and digitalization for Innovative Medicines pioneering bold innovations through data-driven omnichannel approaches and transforming customer engagement. The OCE Manager is dedicated to specific brands and will be part of the cross-functional Brand Teams.

About the Role

Major accountabilities:

• Designs innovative omnichannel solutions that brings added value to our customers and increases understanding of their individual needs in alignment with Brand Strategy.
• Ensures seamless execution of OCE activities across the OCE platforms for the dedicated brands.
• Partners with Commercial Therapeutic Areas (TA) and Medical Leads on respective brands and drives the omnichannel transformation/ digital excellence, personalized customer interaction and engagement.
• Secures and supports maintenance of local digital assets and owns the local governance of the HCP portal and patient websites.
• Responsible for content updates to all digital channels, websites, RTEs, MTEs, newsletter and selected social media campaigns.
• Analytics tracking/ monitoring of digital channels as well as is aware of software possibilities
• Liaises with WEC peers and supports the effective localization of our global digital / NGE platforms and drives cross-brand digital engagement in terms of channels, brand content and social media.

• University degree business or digital communication. Advanced degree in business, and/or management, digital/ e-commerce marketing, bioscience.
• Experience in omnichannel engagement within the Austrian market.
• 3+ years of experience in cross-functional teams.
• Ability to orchestrate different workstreams in parallel and project management skills.
• Well-developed understanding of digital trends & solutions, technology platform and products.
• Working experience within the pharmaceutical industry is considered a plus.
• Strategic Management and Execution.

• German
• English