Summary

Location: Basel, Switzerland
Alternative location: Ireland and/or UK

About the Role:

Lead the development and implementation of a multi-channel activation strategy of the newly defined Novartis corporate narrative, working across the Corporate Affairs matrix, the enterprise, and into the country organizations, and externally, reaching multi-stakeholders. Establish the narrative as a key company reference point and drive thematic alignment across major internal and external campaigns.

About the Role

Key Responsibilities:

• Lead the development and implementation of a multi-channel activation strategy of the new Novartis corporate narrative
• Accountable for engaging proactively with stakeholders throughout the matrix to ensure understanding and embedding of the corporate narrative, building partnership, and driving narrative coherence.
• Establish corporate narrative as a key company reference point, drive alignment with core narrative and priority themes across major internal and external campaigns, via partnership, direct implementation, and advisory.
• Leads comms strategy for earned media centered on core narrative and priority themes.
• Accountable for activating and steering leader voices as narrative strategic vehicle, partnering with People & Culture Communications, and executive comms colleagues.
• Collaborate closely across Corporate Communications and wider Corporate Affairs function, to achieve operational alignment on key activities.
• Develops an approach for routinely benchmarking corporate narrative activation externally, accountable for strategic view of best practices externally within and beyond industry, insights to position Novartis ahead of peers.
• Accountable for managing and developing Senior Manager, Narrative Activation, maximizing their potential and collective contribution to the team.
• Understand the external environment for the enterprise and business, as well as key stakeholder needs, and steer, activate corporate narrative accordingly, ultimately advancing company goals.
• Along with Corporate Reputation & Narrative team colleagues, collective accountability for working with analytics and insights (A&I) to set and track the desired company reputational state and intent for priority audiences, with strategic adjustment and tactical decision-making accordingly to meet defined outcomes.
• Exemplify a predictive mindset; seeks multidirectional insights to understand our environments and stakeholders, and embrace iterative, measurable experimentation and action.

• Bachelor's degree in Communications or related field; advanced degree preferred.
• Strong experience in communications, with track record in activation of creative, multi-channel global corporate campaigns, thematic, message activation throughout enterprise matrix structure.
• Strong view across industry topics, trends and issues, communications best practices for narrative activation approaches and matrix collaboration approaches.
• Excellent leadership and influencing skills, with the ability to align diverse stakeholders and drive results.
• Strategic mindset with the ability to develop and implement innovative approaches in building partnership and driving narrative coherence, alignment across activities.
• Strong cross-functional collaboration skills and the ability to serve as a key interface with various internal functions.
• Excellent communication and presentation skills, with the ability to effectively communicate complex information to senior management and external stakeholders.