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Senior Brand Manager

AT Mattel
Mattel

Senior Brand Manager

Melbourne, Australia

Company Description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play.

At Mattel we are at our best when every member of our team feels respected, included, and heard. We are committed to facilitating a diverse and inclusive workplace that values and shares an infinite range of ideas and voices that evolve and broaden our perspectives. We also aim to create a family-friendly workplace that makes it possible for our team to more easily balance family life and their work at Mattel. This culture has been recognised by our team and Mattel ANZ have been certified as a Great Place to Work company!

Job Description

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Mattel ANZ are seeking a Senior Brand Manager to join our Marketing team! In this role you will develop and execute go to Market plans for the Plush, Action Figures & Construction portfolio.

The successful candidate will have a strong commercial skill set, well developed planning and organisational skills, and will be excited to join a purpose driven, fun (we sell toys) and fast paced organisation where no two days are the same.

As a Senior Brand Manager you will be responsible for: 

  • Develop and execute annual marketing plans aligned with global priorities to drive brand growth.
  • Continuously adapt plans based on business needs, market dynamics, performance metrics, and key objectives.
  • Collaborate with Mattel APAC, licensing teams, and external partners to implement marketing strategies, ensure brand alignment, and meet contractual obligations.
  • Analyse market, trade, and consumer data to inform pricing, promotions, distribution, and competitive strategies.
  • Monitor SKU performance, sales trends, and competitor activity, providing actionable recommendations to optimize performance.
  • Lead portfolio discussions, sales forecasts, and cross-functional initiatives to achieve financial targets and YOY growth.
  • Manage budgets, commercial calendars, and reporting to ensure accuracy and alignment with strategic goals.
  • Identify and quantify whitespace opportunities, partnering with product managers and sales teams to drive additional sales and market opportunities.
  • Champion a data-driven approach, reviewing projections, risks, and opportunities to meet short- and long-term objectives.

Qualifications

  • Tertiary qualified in either marketing, business management, economics, or other business related disciplines.
  • 5+ years of loving life as a Brand Manager.
  • A love of finding the answer through numbers.
  • Experience working with/ within retailers to build and execute plans.
  • Experience with partnering with Sales Teams for a shared result.
  • The want and ability to inspire, engage and influence others.

Additional Information

Does this sound like you? Are you excited in the opportunity to work with iconic brands and drive commercial success? If so apply now!

Client-provided location(s): Richmond VIC 3121, Australia
Job ID: a626e6a7-eb69-44dc-bd2c-dceccc5f1b8f
Employment Type: Other

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