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Senior Manager, People Brand Strategy

AT DoorDash
DoorDash

Senior Manager, People Brand Strategy

Remote

About the Team

The People Organization drives DoorDash's success by attracting, developing and retaining our most valuable asset: our people. We bring to life DoorDash's global business strategy, goals and innovation by ensuring we have the right talent in the right places at the right times. Our organization's work spans all parts of the employee lifecycle, including Talent Management & Development, Employee Experience, Compensation, Benefits, Talent Acquisition, and more. We set the vision and strategy for ensuring that our global employees are able to do the best work of their careers at DoorDash.

About the Role

The Senior Manager, People Brand Strategy role is an internal-facing brand strategy role focused on defining and amplifying the Global People Organization's voice with our employees. This role will work at the intersection of brand and communications to drive awareness, adoption, and engagement of our People Org strategy and initiatives. It will ensure our employees fully understand the value of our People programs, launches, and resources that enable employee growth, empowerment, and impact. It will use clear communication and launch strategies to craft a cohesive narrative for employees, enhancing the People Organization's strategy and reputation. This role will report to our Chief of Staff, Global People Organization. It will be remote with the option to go into one of our offices any time if you are located nearby.

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You're excited about this opportunity because you will...

  • Lead the development and execution of a brand and communications strategy that aligns the DoorDash vision with the People Org's mission, creating a cohesive narrative that highlights the value of our initiatives and drives employee engagement.
  • Craft clear, targeted, and impactful messaging for People Org initiatives, such as hiring practices, compensation, benefits offerings, policies, and new global program or product launches. Ensure these messages resonate with specific employee segments, tailoring them to drive understanding and engagement across the organization.
  • Develop and manage go-to-market plans for People Org initiatives, including launch plans, communication timelines, and campaign strategies. Partner with People Leadership and key stakeholders to create compelling materials that foster awareness and uptake.
  • Act as a bridge between the People Organization and key stakeholders, including the People Leadership Team, change management leads and Internal Communications. Facilitate cross-functional alignment to ensure messaging is consistent, represents the People Org's objectives, and ties back to an overarching People narrative.
  • Define the People Org's "voice" for internal communications, ensuring it reflects the values, purpose, and inclusivity of the People Org. Guide tone and language choices in alignment with our employee needs, from executives to managers and individual contributors.
  • Develop strategies to gauge the effectiveness of communications and refine messaging based on employee feedback and engagement analytics. Measure and track progress in increasing awareness, understanding, and engagement with People Org initiatives.
  • Work to create narratives that illustrate the "why" behind People Org initiatives, focusing on the impact for employees and managers. Champion storytelling methods that communicate our People Org vision and create emotional connections with employees.

We're excited about you because you...

  • Have 8+ years of experience in internal communications, branding, marketing, or a related field, with a focus on HR or People functions preferred.
  • Have experience creating effective internal communication campaigns and go-to-market strategies, ideally within a dynamic, high-growth organization.
  • Display an ability to translate complex programs into clear, compelling, and accessible narratives for diverse employee audiences.
  • Demonstrate exceptional verbal and written communication skills, with an ability to define and maintain a consistent brand voice.
  • Have strong stakeholder management and influencing skills, with experience working cross-functionally with senior leaders.
  • Are an analytical thinker with experience measuring communication effectiveness and optimizing for engagement.
  • Are highly adaptable, with a creative and solutions-oriented approach to work in a fast-paced, evolving environment.

We expect this position to be filled by 3/14/2025.

Compensation

The successful candidate's starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee's work location.Ranges are market-dependent and may be modified in the future.

In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.

DoorDash cares about you and your overall well-being. That's why we offer a comprehensive benefits package for all regular employees that includes a 401(k) plan with an employer match, paid time off, paid parental leave, wellness benefits, and several paid holidays. Paid sick leave in compliance with applicable laws (i.e. Colorado Healthy Families and Workplaces Act).

Additionally, for full-time employees, DoorDash offers medical, dental, and vision benefits, disability and basic life insurance, family-forming assistance, a commuter benefit match, and a mental health program, among others.

To learn more about our benefits, visit our careers page here.

The base pay for this position ranges from our lowest geographical market up to our highest geographical market within the United States.

$146,200-$215,000 USD

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users-from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees' happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We're committed to growing and empowering a more inclusive community within our company, industry, and cities. That's why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on "protected categories," we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce - people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.

Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

If you need any accommodations, please inform your recruiting contact upon initial connection.

Job ID: DoorDash-6534275
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • FSA
    • Short-Term Disability
    • HSA
    • Fitness Subsidies
    • Life Insurance
    • Long-Term Disability
    • HSA With Employer Contribution
    • Mental Health Benefits
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Adoption Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Snacks
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Unlimited Paid Time Off
  • Financial and Retirement

    • 401(K)
    • Company Equity
    • 401(K) With Company Matching
    • Performance Bonus
  • Professional Development

    • Mentor Program
    • Promote From Within
    • Lunch and Learns
    • Leadership Training Program
  • Diversity and Inclusion

    • Diversity, Equity, and Inclusion Program
    • Founder led
    • Asian founded/led