About us
Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more!
We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands total more than 85m cases per annum through our US affiliate Mark Anthony Brands Inc., the fastest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a combination of our proprietary brands, as well as some of the leading international wine, spirit and beer brands. MABIUC is also in the process of developing new markets for our fast-growing brand portfolio, through a direct distribution model as well as indirectly through some of the world's leading beverage marketing and distribution companies.
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At MABIUC we hire passionate people because nothing great is done without passion. We trust those closest to the work to do what's right, to act like an owner.
We are growing a lasting legacy, where people come first.
Location
This role is based out of our Dublin Office. We love our office and the setting it provides for celebration and collaboration. But we also appreciate the opportunity to work remotely can energize you too, so we do offer flexible arrangements!
What you'll do
As our new Manager, Innovation for our Global Innovation Team, you will be responsible for driving innovation initiatives within the liquid refreshment beverage (LRB) category, from insight generation to development and final business recommendation. This role involves conducting research studies, collaborating with cross-functional teams to develop/execute brand concepts and products and fostering an innovation culture.
Additional key responsibilities include:
- Implement research studies into global consumer consumption trends, purchasing habits, category trends, packaging development, flavour studies and other areas that can impact future LRB creation.
- Brief and work closely with Vancouver-based Liquid Innovation Centre on new flavours and line extension developments.
- Support our innovation planning cycle, working closely with relevant teams to ensure critical timings and deadlines are captured and adhered to.
- Own the development of key SKU extensions, New To World ideas and Rest Of World customizations of New Product Development within LRB
- Deliver regular project reports and updates to key stakeholders.
- Coordinate the development of LRB innovation projects; from insight generation through to final business recommendations and actual execution in market.
- Develop a pipeline of LRB concept areas that can be developed.
- Track performance of products and make adjustments to enhance propositions.
What you'll bring
- Bachelor's Degree in Business, Commerce, Research, Marketing or related subjects.
- 5-10 years' experience in innovation or new to market brand projects.
- A track record of bringing brands to market, developing launch/seed/growth strategies & activations.
- Knowledge and understanding of LRB category is a plus.
Who you are
- Global mindset; experience working across multiple geographies.
- Drive growth & outcomes; activate complex work, enlist others effectively, anticipate and diffuse roadblocks. Move at pace.
- Promote ideas & curiosity; adding to your expertise, effectively articulates change, offers ideas and solutions.
- Actively care & develop; championing our culture, building high performance teams, cultivating trust.
- Excellent communicator, compelling storyteller and fascinated by consumer behavior.
- A deep understanding of the business landscape combined with an ability to adapt rapidly to new sectors and evolving company demands.
- Have a positive, proactive 'can do' attitude and a ambitiously curious mindset to be best in your craft.
We thank all candidates for their curiosity about MABIUC and we will get in touch with those candidates that are under consideration. If you are contacted for an interview and require accommodation during the recruitment process, please contact your recruiter.
At MABIUC, we live by our 5 Core Values every day:
Sense of Urgency
Our business moves fast and so do we. We understand the power of now. We have relentless drive and believe if it can be done, we're the ones who will do it first.
Authenticity
We need to stay real because our brands, our stories and our culture must remain genuine to thrive. When we have the best intentions for all, we create space to be our whole selves and do great things together.
Simplicity
Our lives are complicated enough. So why use 50 words when you can use 5? We thrive in ambiguity and change, but we also know how to translate our goals into simple explanations and actions.
Humility
Egos distract us. When we're humble, we're open to listen, take feedback and change direction quickly. We're here for each other, and together we do great things.
Trust
We respect and rely on each other. Trust is the backbone of our relationships, and we work hard not to break it. This level of trust allows us to be all-in and take comfort in the support of our teams.
Mark Anthony Brands is an equal opportunity employer. We encourage applications from individuals of all backgrounds who are eligible to work in the Republic of Ireland.