Director, Product Marketing Strategy

About the Role

As the Director, Product Marketing Strategy, you will be a leader that drives Kohl's success by defining product marketing strategies that increase customer relevance and deepen retailer connection. Relocation assistance will be provided.

What You'll Do

• Define and oversee the customer-led product marketing strategy practice for the organization
• Partner with key brands, facilitating marketing strategies that benefit both companies and building strong relationships
• Find opportunities for KMN and Base marketing amplification within our national brand partnerships
• Craft and communicate compelling product positioning and messaging that resonates with our target customers and differentiates us from competitors
• Collaborate with Merchant and Marketing teams to ensure successful product launches, from strategy and planning through execution and analysis
• Build and lead a high-performing product marketing team, providing mentorship, guidance, and development opportunities
• Facilitate merchant leadership discussions to prioritize cross-category product support and key project campaign needs
• Partner with Customer Strategy to assess, shape and influence the direction of our product strategy and help bring innovative products to market
• Partner with Brand and Campaign teams to ensure product content in market is relevant and meeting the needs of our customers
• Share critical product information with leaders throughout marketing, and represents for all categories in executive leadership discussions
• Additional tasks may be assigned

• 12+ years Marketing Strategy or related experience, along with 5+ years managing large teams
• Ability to develop and implement marketing strategies that drive measurable results
• Experience in influencing executive leadership and be a change agent for the organization
• Proven ability to work creatively and analytically in problem-solving environment
• Excellent written and verbal communication skills, with the ability to convey complex ideas simply and persuasively
• Excellent cross-functional partner, able to ensure teams understand and follow brand guidelines
• Experience managing and mentoring large marketing teams

• Experience in strategy consulting or agency account or strategy roles