As a global leader in cybersecurity, CrowdStrike protects the people, processes and technologies that drive modern organizations. Since 2011, our mission hasn't changed - we're here to stop breaches, and we've redefined modern security with the world's most advanced AI-native platform. Our customers span all industries, and they count on CrowdStrike to keep their businesses running, their communities safe and their lives moving forward. We're also a mission-driven company. We cultivate a culture that gives every CrowdStriker both the flexibility and autonomy to own their careers. We're always looking to add talented CrowdStrikers to the team who have limitless passion, a relentless focus on innovation and a fanatical commitment to our customers, our community and each other. Ready to join a mission that matters? The future of cybersecurity starts with you.
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About the Role:
We are seeking a Director of Product Marketing to own and lead the positioning and messaging, commercialization, launches and be the key point for PMM on EBCs. You will spearhead the positioning and messaging, pricing and packaging, company pitch, and go-to-market strategy for the CrowdStrike Falcon Platform. You will drive the marketing narrative, advocating for a trust platform-first approach to cybersecurity solutions built on a single agent, single console, and unified platform architecture. This strategic role involves leading a team of Directors, Sr. Managers, and Sr. PMMs, and collaborating with leaders across the company to achieve exceptional positioning and growth in highly competitive markets. To be successful, you need a comprehensive understanding of multiple cybersecurity domains, along with strong expertise in platform messaging and positioning.
What You'll Do:
- Platform Positioning: Own the platform positioning and messaging to ensure customers understand the unique value proposition of the Falcon Platform.
- Commercialization (Pricing & Packaging): Develop and oversee pricing and packaging strategies to maximize market penetration and revenue.
- Corporate Pitch & Key Notes: Craft and deliver compelling corporate pitches and keynotes that highlight the unique value and capabilities of the Falcon Platform.
- Team Leadership: Lead and elevate a team of skilled marketers to create compelling messaging, content, and sales tools.
- Business Growth: Drive awareness, adoption, and pipeline for the Falcon Platform and related products.
- Product Launch: Plan and launch new offerings, capabilities, and releases, managing cross-functional implementation.
- Content Strategy: Lead a team to develop fresh content, including collateral, thought leadership assets, website content, videos, blogs, and more.
- Sales Enablement: Collaborate with sales and alliances teams to ensure value proposition, assets, training, support structures, and incentive plans are in place.
- Executive Leadership: Collaborate with the executive team to develop long-term marketing strategies and product positioning.
- Thought Leadership: Serve as an evangelist through blogging, social media, and speaking engagements.
- 10-15+ years of experience in security software, PMM, technical PMM, PM, cybersecurity, cloud, networking, and/or B2B SaaS.
- Proven track record in leading teams of Directors, Sr. Managers, and individual contributors.
- Deep domain expertise in cybersecurity platforms and related technologies.
- Exceptional written communication and presentation skills.
- Excellent interpersonal skills to interact across teams and partners.
- Highly proactive, self-starter with the ability to manage multiple projects.
- Passionate about cybersecurity and delivers with a high level of intensity under pressure.
- Strong cross-team collaboration skills and comfort with high-visibility initiatives.
- Ability to create clear, compelling messages and willingness to create external assets or internal deliverables.
- Strong presentation skills to educate and inspire small and large audiences.
- High-tech, start-up, rapid growth, and/or publicly traded company experience.
- You've hired and developed teams in highly ambiguous environments.
- Technical or software engineering background.
- You lead by example, no task is above you, and you raise the bar.
- Love our business. CrowdStrike is a leader in cybersecurity. We don't have a mission statement. We are on a mission to protect our customers from breaches. You must be genuinely committed to our mission and eager to learn the details of our business.
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Benefits of Working at CrowdStrike:
- Remote-friendly and flexible work culture
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Resource Groups, geographic neighbourhood groups and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Great Place to Work Certified™ across the globe
CrowdStrike is committed to providing equal employment opportunity for all employees and applicants for employment. The Company does not discriminate in employment opportunities or practices on the basis of race, color, creed, ethnicity, religion, sex (including pregnancy or pregnancy-related medical conditions), sexual orientation, gender identity, marital or family status, veteran status, age, national origin, ancestry, physical disability (including HIV and AIDS), mental disability, medical condition, genetic information, membership or activity in a local human rights commission, status with regard to public assistance, or any other characteristic protected by law. We base all employment decisions--including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, lay-offs, return from lay-off, terminations and social/recreational programs--on valid job requirements.
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