Home Lending is seeking a highly effective digital media expert to help shape the media strategy, maximize our investment, champion our learning agenda and drive the growth we expect in paid media channels. This role will be particularly focused on overseeing multi-channel (programmatic, online video, addressable TV, streaming audio, digital out-of-home, paid social, etc.) digital paid media campaigns for both local and national strategies.
As a Paid Digital Media Strategy & Planning lead within Home Lending, you will manage two direct reports, lead all aspects of the media strategy, the on-going optimization of all digital assets, and be the main Marketing liaison across a broader team of campaign execution partners, agency partners and our in-house media planning/activation resources.
Want more jobs like this?
Get jobs delivered to your inbox every week.
Job responsibilities
- Lead, coach, mentor and develop a high performing team to reach even greater heights
- Shape paid media strategies across multiple channels to meet business goals and desired results
- Ensure that all briefs are clear, focused, rooted in insights and in alignment with the broader business objectives
- Define and manage the focused learning agenda for elevating our capability in digital media channels
- Translate media data into a story - providing context for any recommendations that team members can easily understand and activate against
- Utilize analytics to drive marketing decisions based on customer interactions, onsite behavior, and creative performance
- Assess what's working/not and communicate that concisely and with a sense of urgency
- Provide thought leadership in media strategy, tools and trends to remain at the forefront of our customer behaviors
- Oversee weekly, monthly, and/or ad hoc reports for senior leadership that include analysis of campaign performance along with strategic recommendations for continual improvement
- Build and maintain relationships with all key partners and stakeholders
- Collaborate and influence cross-functional resources to execute initiatives on time, on budget and with quality
Required qualifications, capabilities, and skills
- Culture-champion who invests in people and actively promotes/embodies our team's values
- Comfortable navigating a highly matrixed organization and possessing the ability to gain consensus and drive decisions appropriately
- Fantastic partner who leads through strong collaboration
- Highly curious and never settles for good enough
- Data driven and analytical, while also being a creative thinker
- Focused on how media drives quantifiable business results
- Vigorous and thorough in their management of details
- Loves testing, learning, and taking calculated risks
- Can independently prioritize when pulled in multiple directions
- Acts with a sense of urgency where needed
- Constantly pushes boundaries of "what could be" to shape innovation
Preferred qualifications, capabilities, and skills
- 7 years' experience successfully managing multi-channel campaigns for a business or agency; financial services industry experience is a plus
- Demonstrated ability to lead, coach, mentor and develop talent
- Proven experience in data-driven media planning and implementation including understanding of media buying techniques and best practices
- Experience leading fiscal management of media budgets, forecasts, and the expected revenue returns from media
- Self-starter with ability to collaborate with business partners for information to shape a comprehensive and successful marketing strategy
- Strong strategic planning and execution skills.
- Highly organized with exceptional ability to analyze data, draw conclusions and make data/knowledge-based recommendations
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set, and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
For many, owning a home is the ultimate dream and we're here to help customers make responsible choices throughout the home buying process through our online tools and advice. Whether purchasing a first home or vacation home, refinancing an existing loan or tapping into a home equity line of credit, we offer comprehensive services to help homeowners at every stage of their journey.