Performance Marketing serves multiple stakeholders and diverse business goals across the Chase business. Guided by our overarching brand strategy and business partners' objectives, we lead channel innovation, enablement, execution, and investment optimization to drive our shared performance goals.
As a Channel Strategy Optimization Lead Vice President on the Channel Strategy & Optimization team you will be responsible for understanding the current state of the marketing /product ecosystem and target state requirements across key functions and lines of business (LOBs) to guide the marketing vision. You will assist with the management of the foundational strategy that delivers experiences our customers want, in addition to helping create a simpler employee experiences for execution. You will partner with leaders across the firm to manage initiatives and roadmaps across content, data, execution and MarTech that transforms the realization of the firm's future state marketing vision of being customer-obsessed.
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Job Responsibilities:
- Work with business leadership to clearly define and prioritize objectives and deliverables for the strategic workstreams centered on omni-channel marketing campaigns and the supporting tools, process and operating models for delivery
- Guide day-to-day project management of workstreams, including providing impactful recommendations, leading project meetings with cross-functional partners, collaborating with project teams toward a common goal on established timelines, and overseeing execution
- Assist in the development of communication plans for workstreams and engage with senior leaders across the firm to provide executive level reporting
- Scope problems, identify major issues and actionable opportunities, design solutions and quantify potential bottom-line impact
- Establish and maintain strong working relationships with other project workstream leads, business stakeholders, Technology, Operations, peers, subject matter experts and others
Required qualifications, capabilities and skills:
- 6+ years of marketing or equivalent experience, with expertise in marketing, product and/or innovation
- Experience in driving marketing/digital transformation and change management within a large organization and have the ability to develop strong partnerships, be recognized as a team player and work well collaboratively
- Strong analytical, problem solving and planning skills
- High energy, solutions oriented individual with the ability to manage multiple initiatives simultaneously, working well under pressure with tight deadlines
- A curious and analytical thinker, with the ability to take data, distill it, and use it to develop and drive strategies
- Excellent written and oral communication skills and highly proficient in Microsoft Suite (Excel, PowerPoint, Word)
- Experience delivering key results in a data-driven environment, using systems such as Tableau, Adobe Analytics, and API data sets as a detection framework to measure results and identify issues
Preferred qualifications, Capabilities and skills
- Consulting or financial services industry experience
- Ability to advocate for customer experience - champion consistent and seamless user experiences across all assets and channels
- Develop strong collaboration and partnership between many cross-functional teams including design, research, digital, creative, technology, execution, and various stakeholders
- Be skilled at process, intake tools, reporting, agility and storytelling
**Please note, we are back in the office in a hybrid model (3 days a week) we will not consider 100% remote or other locations if not listed on this requisition
ABOUT US
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
ABOUT THE TEAM
Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions - all while ranking first in customer satisfaction.
Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships including Madison Square Garden, The Chase Center & the US Open. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through Chase.com, the mobile app, and paid media channels based on what is best for the customer.