Who is Forcepoint?
Forcepoint simplifies security for global businesses and governments. Forcepoint's all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you're in the right place; we want you to bring your own energy to help us create a safer world. All we're missing is you!
Forcepoint is seeking a Director of Regional & Channel Marketing to drive demand within North America and support our Channel Marketing efforts globally. This critical role includes strategic planning leveraging all marketing channels, as well as working with Marketing leadership in EMEA, APAC and LATAM to support our global Channel growth.
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The Director, Regional & Channel Marketing role is at the forefront of not only communicating our message, but also crafting the strategies and execution plans to attract and retain customers. This position works closely with our North America Sales and Global Channel teams to understand business goals, and translate those goals into an integrated marketing plan, including field events, channel marketing and working cross-functionally with our Campaigns team to optimize our digital spend. This role also includes working with Marketing leaders in each geography to develop and execute effective Channel Marketing strategies.
Essential Functions
- Develop our overall North America marketing strategy - define overall goals, objectives, and tactics that will drive success vs goals for our business in the region.
- Leadership and management of the North America marketing team, including resource management, hiring, mentorship, and performance management; lead a seasoned team of field marketing, events, channel, and demand gen professionals.
- Partner with the North America sales leadership team to identify and formulate targeted marketing program; be a strategic partner to sales and provide thought leadership that influences the global governments strategic plan.
- Partner with Global Channel leadership and peers in EMEA, APAC and LATAM to drive Channel pipeline, partner recruiting and enablement.
- Drive data-driven decision making and optimization, directing spend and effort across the team to maximize return on investment.
- Manage pipeline review process to ensure our North America business has proper pipeline coverage for all business units and sales teams.
- Develop and maintain strong relationships with the wider global marketing team to ensure alignment and proper regional and Channel execution of campaigns.
- Lead daily operations, ensuring a high energy environment with adherence to KPI metrics and best practice processes.
- Provide directional leadership & coaching to optimize productivity and effectiveness, including engagement strategies, objections handling and role play.
- Forecast, measure, analyze and report on the impact of campaign demand creation and Channel activities on sales pipeline, revenue and conversion against pipeline goals.
Desired Education, Experience and Skills
- 8+ years of experience in marketing or related field.
- Experience managing and leading regional field and channel marketing functions.
- 3+ years people management experience leading, motivating, and coaching top-performing teams.
- Experience in planning, executing, and optimizing B2B demand generation, event, and other marketing programs in a two-tier channel business model.
- Excellent people skills especially working to align teams and multiple stakeholders.
- Ability to simultaneously manage multiple programs.
- Strong verbal and written communication skills and outstanding presentation skills for a variety of audiences including executives, partners and customers.
- Extensive experience successfully managing a distributed marketing team
- Proven track record of managing budgets and outcomes to plan.
- Bachelor's degree required; MBA preferred.
Don't meet every single qualification? Studies show people are hesitant to apply if they don't meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace - so if there is something slightly different about your previous experience, but it otherwise aligns and you're excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team.
The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by sending an email to recruiting@forcepoint.com.
Forcepoint is a Federal Contractor. Certain positions with Forcepoint require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.
Applicants must have the right to work in the location to which you have applied.