Introduction
Key Responsibilities
- Conceptualize and execute on IBM's external communication strategies to drive greater visibility for the IBM brand and build thought leadership for specific businesses creatively and increase IBM's share of voice for
- both Thailand and ASEAN.
- Build mindshare for the IBM brand and capabilities by leveraging relationships with key media and various external stakeholders in the region.
- Develop and lead execution of communications plans for key IBM imperatives aligned to business strategies.
- Conceptualise programs at an ASEAN level and help country teams to replicate these locally to drive consistent storytelling and increase share of voice.
- Localising global narratives and providing the country teams with a view of the kep activities they can take advantage of.
- Develop aligned, consistent messages applying communications techniques with a strong storytelling approach to align to the national agenda.
- Make sound judgement in managing crisis working with internal and external stakeholders with the aim to minimise impact to the IBM brand.
- Support teamwork and collaboration for Communications and Social Media campaign planning and execution along with taking a social first approach for announcements, as needed.
- Support country teams on helping them build their external media narrative and have a healthy, consistent lineup of media activities.
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Your role and responsibilities
IBM seeks a dynamic and experienced External Communications professional to join the ASEAN Communications and Social team. Keen understanding of the technology market, excellent relationship with top tier media (preferable good understanding of Thailand and asean as a region); good knowledge of social media are prerequisites for the role. With strong stakeholder management skills, the successful candidate, working collaboratively with the Thailand leadership and ASEAN team will build a powerful brand presence for IBM.
Required education
Bachelor's Degree
Required technical and professional expertise
This role requires deep understanding of the of Communications discipline:
• Good experience in strategizing and executing plans that engage traditional and social media to build strong brand preference.
• Extensive and deep relationships with top tier media in the ASEAN region.
• Highly skilled in developing strong narratives that align to ASEAN's National Agendas.
• Able to identify key industry/client issues and execute tactics that build favourable mindshare.
• Competent in acting as a strategic advisor to Senior Management and Global Spokespersons.
Specific skills include:
• 5-8 years of experience in communications.
• Strategic and critical thinker.
• Excellent and experienced writer and content creator.
• Effective collaborator.
• Teamwork advisor.
• Innovator who thrives in fast-paced/ambiguous environments.
• Curious researcher.
• Good with Thai language
YOUR LIFE @ IBM
In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.
Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.
Are you ready to be an IBMer?
ABOUT IBM
IBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.
Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.
At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.
OTHER RELEVANT JOB DETAILS
For additional information about location requirements, please discuss with the recruiter following submission of your application.