Director, Data Strategy

clients' data-driven advantage to identify growth opportunities and win the most valuable
consumers more often. We work cross-functionally to ultimately construct the portfolio, investment,
audience and (sometimes) content architectures to drive data driven marketing efforts in market. To
be successful in this team you need to bring a hunger to uncover insights, learn and leverage
emerging tech, and have a start-up mentality to continually innovate our practice.
In addition to working with the internal Planning and Activation teams, the Data Strategist
will work with clients to enable their data and tech that lay the foundation for executing precision
marketing. They will also consult closely on the paid, owned, and earned media ecosystem to
maximize customer engagements, connecting AdTech and MarTech to better understand journeys
and outcomes.

YOUR IMPACT
• Develop and standardize best practices for integrating data strategy into client teams and
ways of working
• Contribute to business growth by developing and activating an audience-first precision
strategy, underpinned by good data and dynamic optimization that delivers profitable
results
• Test and scale new approaches by designing use cases based on business needs and an
understanding of new marketing realities, activating adaptive strategies, segmenting and
activating CRM, validating personalization with dynamic creative technologies, new
methodologies for audience impact measurement.
• Ensure audience and data-driven marketing efforts are integrated into measurement
deliverables for advanced test and learn opportunities, manage the implementation of
audience library and integration of audience taxonomy to inform standard ways of working.
• Full stack cross-platform lead for implementation and evolution of mar-tech and approaches
to data to drive paid media activations, including data licensing needs and platform
evolution
• Assist in Future of Data roadmap development, project & pilot management, support in
platform audience syndication in partnership with team of client specialists
• Leverages channel, audience insight and understanding of digital asset needs to help
communications planning teams develop audience-led, dynamic content strategies,
standardizing critical touch points and ways of working with investment teams (specifically
around tactical execution)
• Project manage the details ensuring work is organized, communicated to the right parties,
deadlines are achieved by driving process steps forward, and meetings are set up as needed
• Lead and manage a dedicated team of data strategists, ensuring that they are empowered to
independently leading day- to-day strategic needs for clients while incorporating new ways
of working into their daily engagement
• Partner with data scientists to integrate scalable modelling & analytic approaches into
audience strategy

YOUR QUALIFICATIONS
• Experience in marketing/brand strategy, media/digital strategy, and ad tech/mar tech/
programmatic knowledge
• Embody an intellectual curiosity around what data means by putting it into context of the
client's business and focusing on asking the next question.
• Analytical thinker knowledgeable in the online/offline digital ecosystem
• Ability to leverage disparate data sets into strategic media approaches
• 8+ years' experience preferred with client facing exposure
• Experience working with business results to provide strategic and optimization
recommendations that go beyond front-end media metrics: Media Mix Models, Multi-Touch
Attribution, Sales Lift, and Brand Studies
• Familiarity with Digital Media Technologies: DCM, DSP's, CDPs, Identity Platforms, Social Ad
Platforms, Moat, DoubleVerify, Nielsen DAR/TAR & IAS
• Familiarity with DMPs (SFDC DMP, AAM, etc.), Identity platforms and analytics platforms -
building and syndicating audiences, maintaining taxonomy structures, reporting and
insights, troubleshooting
• Managed medium-sized teams and prioritize competing projects and deliverables
• Microsoft Office: Excel, Word, PowerPoint
• Syndicated Audience and Measurement tools: comScore, Nielsen, MRI, Simmons, EZtab

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $100,000 to $230,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.