Description
Position at Wavemaker
Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.
The Associate Director, Strategic Planning Insights (SPI) is a subject matter expert in business analytics and intelligence, data visualization, and audience strategy. The role is pivotal in shaping communications strategies. This role requires a strategic thinker with a passion for uncovering actionable insights from complex data sets.
Key Responsibilities:
Lead Business Insights & Diagnostics:
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- Manage day-to-day operations related to provisioning, analyzing, and interpreting business data to generate actionable insights.
- Conduct in-depth business diagnostics, leveraging a deep understanding of the client's business situation, growth trajectory, and market trends.
- Translate client data into actionable, data-driven recommendations to drive short-term and long-term growth, aligned with client goals
- Develop and implement a consistent insights generation framework that can apply across businesses.
Shape Communications Strategies & Brand Experience Planning:
- Contribute to the development of communications frameworks and brand strategy pulling through business and audience insights to strengthen strategic recommendations.
- Translate sources of growth from brand growth plans into clear segments that inspire both creative and comms
- Collate and summarize segments to help Comms Planning & Brand Strategy prioritize based on the greatest business opportunity
- Provide recommendations on which strategic audience segments within the larger segmentation should be the focus.
- Guides audience planning briefs once comms plans are approved to guide media planning teams
Guide Audience Strategy & Journey Mapping:
- Lead Comms and Audience Planners in their interrogation of the entire consumer journey, understanding how attitudes and behaviors shape consumer-brand experiences.
- Identify sources of growth and develop a strategic, data-based segmentation to guide creative, comms, and media planning
- Analyze purchase behavior and leverage insights to inform strategic recommendations.
- Synthesize and refine consumer and cultural insights to inform strategic segmentation
- Assess data availability to best leverage 1P/2P/3P data for teams to then craft segmentation strategies
- Foster a strong partnership with Brand Strategy, Client Engagement and Media to infuse audience planning at each step in the process
- Foster Collaboration & Team Success:
- Educate and empower internal teams and clients on the power of data-driven decision making.
- Serve as the go-to expert on business intelligence, data visualization, and audience science.
- Stay abreast of industry trends, emerging technologies, and best practices in data-driven marketing.
- Mentor and guide team members in their analytical skills and insights development.
- Identify and evaluate new data sources, tools, and technologies to enhance the team's capabilities
Desired Experience & Skills:
- A curious problem solver with a knack for telling compelling audience stories powered by data
- Proven track record of successfully leading and managing business insights initiatives.
- Deep understanding of audience segmentation, targeting, and measurement techniques.
- Demonstrated knowledge of various data sources, including 1P, 2P, and 3P data.
- Experience in using industry-standard analytics and visualization tools
- Understanding of statistical modeling and its application in marketing analytics.
- Strong communication, presentation, and storytelling skills, with the ability to effectively communicate complex data to diverse audiences.
- Proven ability to train and mentor others in data analysis and insights generation.
- Strong problem-solving skills and a proactive, solutions-oriented mindset.
- Ability to thrive in a fast-paced, collaborative environment.
- Passion for data, insights, and their power to drive business results.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
GroupM is WPP's media investment group and the world's leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.
GroupM provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.
The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.