Minimum qualifications:
- Master's degree in a quantitative discipline such as Statistics, Engineering, Sciences, or equivalent practical experience.
- 7 years of social and influencer marketing/digital experience using analytics and to solve product or business problems, coding (e.g., Python, R, SQL), querying databases or statistical analysis.
- Experience in social media influencer marketing.
- Experience in prior roles with high attention to detail and increasing levels of responsibility and independence.
- Experience working with product teams, data scientists, and cross-functional marketers.
- Experience working with international teams.
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About the job
In this role, you will lead, build, implement and optimize Google's proprietary Influencer marketing model and methodology. You will use your expertise in social marketing metrics, your up-to-date knowledge of social marketing trends and technologies, including the ever-growing set of Artificial Intelligence (AI) tools, to continuously evolve the Influencer marketing methods to drive marketing efficiencies, business impact and Return on Investment (ROI). You will design and roll out the model in close partnership with data scientists, data analysts, cross-functional teams across various product areas, regions and locals. You will scale your strategy for optimization internationally, creating a blueprint for regions/products to follow. You stay up-to-date on the latest marketing trends and technologies, including new social platforms, trends, and integration of AI, to inspire industry-leading influencer marketing innovation.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $177,000-$266,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
Responsibilities
- Lead the development of Influencer marketing models and methodologies.
- Design andidentifythe model optimization framework. Drive optimization using social and influencer performance data.
- Design andidentifyopportunities to automate the model by adapting Artificial Intelligence (AI) and Machine Learning (ML), in partnership with data scientists and engineers.
- Drive the adoption of the latest social and influencer technology platforms (including SaaS) to support the continued evolution of the data-driveninfluencer marketing model.
- Work with Product Areas (PA) and regions to understand their needs and how we can optimize the global roll out and implementation of influencer marketing models.