The individual in this role will assist with assigned brands experiential activations and partnerships, collaborating with GM Regions, brand product and strategy teams along with agency partners to ensure all aspects of partnerships and activations are executed successfully. This position requires an understanding of overall brand strategy, positioning, goals and objectives and the ability to communicate these to stakeholders.

KEY RESPONSIBILITIES:

• Assist in the development and implementation ofexperientialmarketing strategies

• Cultivate diverse strategic partnerships to enhance brand visibility and drive business growth

• Support with data-driven insights to integrate experientialand partnerships into broader marketing efforts

• Plan, organize, and execute brand sessions necessary to ensure alignment of experiential objectives ladder up to brand goals

• Assist with management of event logistics, vendors and agency partners

• Review existing and new partnership opportunities to ensure they align with brand values and deliver against goals

• Participate in team meetings and contribute to brainstorming sessions for upcoming marketing initiatives

• Facilitate strong relationships with key partners to drive cohesive planning

• Collaborate with brand marketing teams on supporting efforts to amplifyexperientialand partnership initiatives

• Ensure consistent brand messaging across all touchpoints

Additional Description

QUALIFICATIONS:

• Bachelor's degree required, preferred in marketing, business administration, or a related field

• 5+ years of experience in marketing, with proven capability to execute events partnerships

• Strong organizational skills with the ability to manage multiple projects simultaneously

• Effective communication and interpersonal skills; with ability to build and maintain relationships internally and externally

• Capability to effectively work across various teams to achieve common goals

• Ability to work in a fast-paced environment and adapt to changing priorities

• Creative thinking and problem-solving abilities, with a keen attention to detail

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.

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Diversity Information

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire

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