We are seeking an experienced Senior Salesforce Business Analyst who has a strong understanding of media process implementation using essential Salesforce technologies and knowledge in the media industry.
The preferred candidate will also grasp the fundamentals of customer-centric solutions. In this role as a Salesforce Business Analyst, your responsibilities will include facilitating discovery from a business analysis angle, refining requirements, and drafting stories.

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Responsibilities

• Develop and uphold a prioritized backlog of EPICs in line with the long-term objectives of the business
• Work with key stakeholders to ascertain, record, and define major features as EPICs
• Continuously revise and refine the backlog based on evolving business demands or input
• Analyze to recognize different user personas engaging with the platform
• Connect persona-specific requirements to platform features and design
• Conduct workshops to verify and refine persona definitions and alignments
• Establish and describe Business Process Architectures with enterprise architects and development teams
• Record and convey how business processes are configured to boost efficiency
• Offer consultative advice in BP architecture configurations
• Segment EPICs into manageable user stories for development execution
• Establish explicit and quantifiable acceptance criteria for each user story
• Lead agile ceremonies, concentrating on enhancing user stories based on input and project progression

• 3+ years of experience with Salesforce
• Skill in preparing requirements and user stories
• Competent presentation skills
• Certification in Salesforce Administration
• Comprehension of media processes
• Advanced proficiency in English at B2 level or higher