We are seeking an experienced Senior Digital Content Editor with advanced HTML expertise to lead the development and optimization of content across multiple digital channels. This role is ideal for a highly skilled professional who can drive innovative content strategies, implement A/B testing, and oversee campaign performance. You will play a key role in shaping our digital presence through high-quality content execution.
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Responsibilities
- Lead the development and execution of digital content strategies across email, web communications, SMS, and other digital platforms
- Modify and optimize content to enhance engagement and drive A/B testing initiatives
- Oversee HTML coding and mobile-responsive design best practices
- Develop and refine messaging strategies using existing templates and custom implementations
- Design, execute, and analyze tests to inform content improvements and drive conversions
- Partner with internal teams and vendors to ensure seamless campaign execution
- Conduct thorough QA reviews to maintain high content quality and accuracy
- Extract, compile, and interpret campaign performance data to optimize engagement strategies
- Utilize liquid code for advanced personalization and audience targeting
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- 3+ years of extensive experience in digital content creation and campaign execution
- Advanced HTML skills with strong knowledge of mobile-responsive design
- Proficiency in managing email and app notification platforms, including campaign setup, segmentation, personalization, and automation
- Expertise in Cordial, Braze, or similar cross-channel marketing and customer engagement platforms
- Strong analytical skills to interpret campaign data and provide actionable insights
- Proficiency in working with spreadsheets and creating comprehensive presentations
- Technically adept with the ability to troubleshoot and optimize content-related issues
- Highly detail-oriented with exceptional quality assurance abilities
- English level B2+
- International projects with top brands
- Work with global teams of highly skilled, diverse peers
- Healthcare benefits
- Employee financial programs
- Paid time off and sick leave
- Upskilling, reskilling and certification courses
- Unlimited access to the LinkedIn Learning library and 22,000+ courses
- Global career opportunities
- Volunteer and community involvement opportunities
- EPAM Employee Groups
- Award-winning culture recognized by Glassdoor, Newsweek and LinkedIn