Lead Marketing Operations Specialist

Our team is looking for a Lead Marketing Operations Specialist to drive and optimize our consumer-focused programs. You will be responsible for leading the execution of new and existing campaigns with A/B testing across email, app, and web notification platforms. This role requires a strategic thinker who can innovate, test, and optimize results while managing a team in a fast-paced, agile marketing environment.

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Responsibilities

• Lead and oversee the implementation of marketing campaigns across multiple platforms
• Modify content and make copy changes to support A/B testing or new creative launches
• Develop and enhance personalization strategies based on consumer behavior insights
• Design and execute tests to validate key hypotheses; deliver reporting and insights to stakeholders
• Collaborate with internal teams and vendors to ensure seamless campaign execution
• Maintain high-quality assurance standards before review and production launches
• Analyze and compile campaign performance reports with actionable insights
• Mentor and guide junior marketing operations team members
• Ensure marketing automation best practices are followed

• 7 years of professional experience working with marketing automation platforms
• Strong leadership skills with experience managing a team
• Advanced proficiency with spreadsheets and presentation tools
• Expert-level ability to edit and implement HTML and extensive responsive coding
• Experience with email and app notification platforms, including campaign setup, list segmentation, personalization, and automation
• Strategic mindset with strong decision-making abilities
• Bachelor's degree
• B2+ English level

• Learning Culture - We want you to be the best version of yourself, that is why we offer unlimited access to learning platforms, a wide range of internal courses, and all the knowledge you need to grow professionally
• Paid Holidays - We offer paid time off during all national holidays (working and non-working) for a total of 15 days. On top of that, you will also have vacation days to enjoy quality time with your family or just rest
• Professional Growth Opportunities - We have designed a highly competitive and complete development process, where you will have all the tools to get where you have always wanted to be, personally and professionally
• Stock Option Purchase Plan - As an EPAMer you can be more than just an employee, you will also have the opportunity to purchase stock at a reduced price and become a part owner of our organization
• Additional Income - Besides your regular salary, you will also have the chance to earn extra income by referring talent, being a technical interviewer, and many more ways
• Community Benefit - You will be part of a worldwide community of over 50,000 employees, where you can learn, challenge yourself, stand out, and share your knowledge and experience with multicultural teams!
• Are you open to relocation? - If you want to relocate to another country and we have the right project, we will assist you every step of the way, to help you and your family, reach your new home