Our team is looking for a Lead Marketing Operations Specialist to drive and optimize our consumer-focused programs. You will be responsible for leading the execution of new and existing campaigns with A/B testing across email, app, and web notification platforms. This role requires a strategic thinker who can innovate, test, and optimize results while managing a team in a fast-paced, agile marketing environment.
We accept CVs in English only.
#LI-DNI
Responsibilities
- Lead and oversee the implementation of marketing campaigns across multiple platforms
- Modify content and make copy changes to support A/B testing or new creative launches
- Develop and enhance personalization strategies based on consumer behavior insights
- Design and execute tests to validate key hypotheses; deliver reporting and insights to stakeholders
- Collaborate with internal teams and vendors to ensure seamless campaign execution
- Maintain high-quality assurance standards before review and production launches
- Analyze and compile campaign performance reports with actionable insights
- Mentor and guide junior marketing operations team members
- Ensure marketing automation best practices are followed
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- 7 years of professional experience working with marketing automation platforms
- Strong leadership skills with experience managing a team
- Advanced proficiency with spreadsheets and presentation tools
- Expert-level ability to edit and implement HTML and extensive responsive coding
- Experience with email and app notification platforms, including campaign setup, list segmentation, personalization, and automation
- Strategic mindset with strong decision-making abilities
- Bachelor's degree
- B2+ English level
- Learning Culture - We want you to be the best version of yourself, that is why we offer unlimited access to learning platforms, a wide range of internal courses, and all the knowledge you need to grow professionally
- Health Coverage - Health and wellness are important, that is why we have you and up to four family members in a premiere health plan. We have a couple of options, so you can choose what is best for you and your family
- Visual Benefit - Seeing your work for us would be a sight for sore eyes. We want your vision to always be at 100% which is why we offer up to $200.000 COP for any visual health expenses
- Life Insurance Plan - We have partnered with MetLife to offer a full-coverage Ife insurance plan. So, your family is covered, even if you are gone
- Medical Leave Coverage - We are one of the few companies that cover 100% of your medical leave, for up to 90 days. Your health is the most important thing to us
- Professional Growth Opportunities - We have designed a highly competitive and complete development process, where you will have all the tools to get where you have always wanted to be, personally and professionally
- Stock Option Purchase Plan - As an EPAMer you can be more than just an employee, you will also have the opportunity to purchase stock at a reduced price and become a part owner of our organization
- Additional Income - Besides your regular salary, you will also have the chance to earn extra income by referring talent, being a technical interviewer, and many more ways
- Community Benefit - You will be part of a worldwide community of over 50,000 employees, where you can learn, challenge yourself, stand out, and share your knowledge and experience with multicultural teams!
EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.