Our team is looking for a Lead Marketing Operations Specialist to drive and optimize our consumer-focused programs. You will be responsible for leading the execution of new and existing campaigns with A/B testing across email, app, and web notification platforms. This role requires a strategic thinker who can innovate, test, and optimize results while managing a team in a fast-paced, agile marketing environment.
#LI-DNI
Responsibilities
- Lead and oversee the implementation of marketing campaigns across multiple platforms
- Modify content and make copy changes to support A/B testing or new creative launches
- Develop and enhance personalization strategies based on consumer behavior insights
- Design and execute tests to validate key hypotheses; deliver reporting and insights to stakeholders
- Collaborate with internal teams and vendors to ensure seamless campaign execution
- Maintain high-quality assurance standards before review and production launches
- Analyze and compile campaign performance reports with actionable insights
- Mentor and guide junior marketing operations team members
- Ensure marketing automation best practices are followed
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- 7 years of professional experience working with marketing automation platforms
- Strong leadership skills with experience managing a team
- Advanced proficiency with spreadsheets and presentation tools
- Expert-level ability to edit and implement HTML and extensive responsive coding
- Experience with email and app notification platforms, including campaign setup, list segmentation, personalization, and automation
- Strategic mindset with strong decision-making abilities
- Bachelor's degree
- B2+ English level
- Career plan and real growth opportunities
- Unlimited access to LinkedIn learning solutions
- International Mobility Plan within 25 countries
- Constant training, mentoring, online corporate courses, eLearning and more
- English classes with a certified teacher
- Support for employee's initiatives (Algorithms club, toastmasters, agile club and more)
- Enjoyable working environment (Gaming room, napping area, amenities, events, sport teams and more)
- Flexible work schedule and dress code
- Collaborate in a multicultural environment and share best practices from around the globe
- Hired directly by EPAM & 100% under payroll
- Law benefits (IMSS, INFONAVIT, 25% vacation bonus)
- Major medical expenses insurance: Life, Major medical expenses with dental & visual coverage (for the employee and direct family members)
- 13 % employee savings fund, capped to the law limit
- Grocery coupons
- 30 days December bonus
- Employee Stock Purchase Plan
- 12 vacations days plus 4 floating days
- Official Mexican holidays, plus 5 extra holidays (Maundry Thursday and Friday, November 2nd, December 24th & 31st)
- Monthly non-taxable amount for the electricity and internet bills
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