The purpose of the role is to manage the brand health and in-market performance of Johnnie Walker - Core as well as overall experiential strategy for the TM. In service of this, the candidate is required to pull together and inspire an eco-system of external partners and internal cross-functional teams towards delivering NSV, market share, recruitment (P4W), brand health targets set for the year apart from delivering luxury experientials at scale with omnichannel play. JW TM has an NSV of 1000 Cr + with double digit annual growth rate. The role is accountable for shaping performance of the brand by developing an inspiring Marketing Business plan (MBP) and delivering creative excellence, media first thinking, performance management, world class experientials and championing compliance norms.
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Key workstreams this role will anchor : All India Brand Performance for JW Core Range ( Red & Blonde). Develop experiential strategy & drive partnerships/ associations for JW TM. Develop the Brand Vis ID & Serve Strategy for Blonde
Qualification: MBA with specialization in Marketing (tier I/ II institute)
Experience: Minimum 5-9 years' experience in Marketing with at least 3 years' experience of working with a lifestyle brand/category
Knowledge & skills:
• Proven record in translating consumer and customer insight into effective growth drivers
• Has an eye for design thinking and creative excellence
• Brilliantly executes with immense attention to detail
• Strong Analytical skills with a keen ability to draw out insights from data
• Drives NGM thinking and principles clearly through each key strategic work stream and execution elements
• Powerful articulation and story telling
• Strong Commercial Acumen and proven record of agility in managing performance
• Inspires agency partners and rallies them to effective implementation in service of the brand agenda
Good understanding of Luxury & Experientials ( Includes & not limited to Conceptualization, Omni Channel Amplification & Execution )
Best Suited for Someone who:
Thrives in a performance based culture
• Open to learning and unlearning and willing to take BIG bets
• Comfortable with the complexities of a digital world and strives to find opportunities
• Able to influence and inspire people towards on an agenda
• A person with great imagination and creative orientation
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills, and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.