About our APAC ScotchInnovation
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
Scotch is Diageo's number 1 category and continue to be the biggest priority to the business for APAC, and innovation is a critical pillar for brands and markets to accelerate growth. This is an opportunity to join us on the quest to grow Scotch through delivering the APAC innovation strategy and Global Super-Deluxe Scotch Strategy
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About this role
As the Senior Innovation Brand Manager, you would lead APAC and/or Global Scotch projects from end-to-end - this entails leading multi-functional project teams from innovation pipeline planning, strategic opportunity identification, ideation and creative development, product development and commercialization through the Innovation process.
You will be responsible for
- Lead and deliver global Scotch (Single Malts) projects with a focus in APAC, in line with overall strategy at agreed scale on time and in budget (ie. 3-5 key projects per year depends on the project scale)
- Lead and influence cross functional project teams (Global Brand Teams, Marketing, Customer Marketing, Supply, Technical, Legal and Financial), agencies and market executive.
- Creation of highly distinctive product and marketing offers based in cultural and local insight
- Leading the Diageo Innovation Gate process, delivering project timelines
What you need to bring to this role
- You are genuinely curious, an agile-thinker and a fast learner, with a passion for consumer insight and developing product solution to answer that
- You are a visionary and a great story-teller: can stand in the future and turn big dreams into reality; energizing and inspiring others to deliver the exceptional
- You are a strong and resilient leader: able to navigate a complex stakeholders network, insert influence and reach alignment, build and sustain trust with others through real relationships, and able to tackle difficult conversations when required
- You have passion in spirit or adjacent category (wine, coffee etc.), and motivated to by discoveries of story, knowledge behind.
- Solid business acumen, capable of identifying commercial opportunity, to managing pipeline, project level P&L and budget.
- You have a proven track record of how you've leveraged consumer, shopper and customer insights especially in luxury segment
- Demonstrated ability in developing consumer and customer driven strategy
Working with Us
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
About Us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character and in 250 years, nothing's changed. We're the world's leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It's why we trust them with our legacy. And it's why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world's very best people.
We're looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
Feel inspired? Then this may be the opportunity for you.