Job Title: Country Manager - Cameroon
About us
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.
Join us to create a career worth celebrating.
About the Function
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
Want more jobs like this?
Get jobs in Douala, Cameroon delivered to your inbox every week.
About the role
The role is responsible for all aspects of the Spirit business in the country/location-supply forecasting and strategy/business delivery through the direct team, the distributor partner.
Specifically, the role will involve managing the distributor/partner, Premium Core business development managers, and the entire process of growing and developing premium core spirit brands in the market. It is also responsible for any other objectives related to the sales and growth of Premium Core spirit in the market. This will also include delivering on the significant compliance agenda.
The role will involve building the capability of the Diageo team and the Distributor sales organisation in accordance with the Diageo Way of Selling.
Role Responsibilities
Externally focused Commercial Strategy Development and Execution
- Uses a strong understanding of the external environment to drive the creation and execution of a clear and powerful commercially driven strategy for Premium Core brands.
- Unlocks consumer and shopper insights to generate breakthrough performance and Market share growth.
Relationship Management with key External and Internal stakeholders and Influencers
- Influences and leads cross-functionally to define and achieve Premium Core objectives, aligning relevant Customer and Consumer Marketing teams with the Distributor & the Channel-focused sales teams to deliver shared outcomes.
- Lead distributor engagement sessions to get stakeholder ownership and delivery of Premium Core objectives.
- Skilled in developing distributor and customer collaboration and commitment, negotiating for win-win outcomes.
- Skilled in establishing and maintaining industry stakeholder relationships supporting our reputation and leadership agenda in Premium Core.
- Influence distributor partner on territory mapping, Sub distributor appointment and other sales enablers where and when necessary
Brilliant Execution
- Clarity in the deployment of programmes and tools that maximise sustainable profit for the Premium Core business, including trade terms, pricing strategy, promotional effectiveness (NRM)
- Able to identify and prioritise the highest value-creating activities with swift, effective decision-making.
- Effectively balances short- and long-term performance goals in planning, executing, and evaluating activity.
- Responsible for outcomes across cross-functional teams with highly influential skills necessary
- Coaches and trains the Diageo and distributor/partner teams on Sales fundamentals and Premium core brand-building elements to develop the category through excellent execution.
Direct and Indirect First-Class Team Management
- Accountable for delivering the industry's ‘best-in-class' sales field team, always a step ahead of the competition.
- Must ensure that the premium core agenda gets its fair mindshare across the entire organisation through top-class communication, networking and presentation skills
- Champions compliance and ethics in business delivery with zero tolerance of non-compliant behaviour across Diageo and distributor partner premium core organization.
Performance Management
- Accountable for setting, agreeing, monitoring and achieving the Premium core financials through the business from top-line volume sales to net revenue to marketing contribution level, managing all the financial levers available, including brand retail pricing, trade investment and consumer marketing spend, making key priority decisions between brands and channels to deliver the goals
- Reports back to business on progress to annual goals with activity to rectify where necessary on a monthly basis.
- Drive accountability with distributors via strong tracking methodology (JUBP sessions, morning meetings, clear KPIs, POSM management structure, etc.).
- Planning & Strategic Business Reviews with Distributor partner.
- Define & Establish commercial KPI for distributor partner selling organization.
Experience / skills required
- This role leads the Diageo entity end to end in the relevant country and therefore, experience in senior leadership position, with focus on governance, controls, and strategy into execution is cirtical
- Minimum 10 years' experience in Sales, Trade Marketing & Sales Operations
- Strong commercial and financial planning and decision-making skills, including channel profitability and targeted trade investment management.
- Cross functional experience across Commercial/Marketing
- Exceptional relationship skills: proven ability to network and influence across functions and levels.
- An understanding of competitors, distributors and key customers, and what it takes to win in the spirit market.
- Understands how to leverage key drivers to improve business performance.
- Exceptional relationship skills: proven ability to influence across functions and levels, both internally and externally.
- Authentic communicator with experience working with external stakeholders; superior presentation skills.
- Business qualification will be advantageous.
- Cross-functional experience advantageous
- FMCG experience advantageous.
- An expert coach and trainer of both functional and leadership capability development
Flexible Working Statement:
Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.
Rewards & Benefits Statement
We recognize and value performance, offering our people a highly competitive Rewards and Benefits package
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.
We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.