About this role:
Wells Fargo is seeking a Lead Marketing Consultant that leads critical customer deepening acquisition and onboarding marketing campaigns for the Small & Business Banking (SBB) Marketing Team. The role will lead a cross functional team responsible for driving small business customer acquisition and engagement of Wells Fargo deposit accounts via direct marketing tactics (e.g. direct mail and digital). The role will collaborate across a variety of teams including Data Analytics, Product, Finance, Marketing Channel Operations and Marketing Agency leading end-to-end deepening marketing campaigns. Management of the process includes defining target audience, value proposition, creative development, campaign set-up/development, special offers and measurement to promote Wells Fargo Business Banking deposit deepening campaigns.
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This role is critical in helping Small and Business Banking deliver on deposit growth targets and customer-obsessed experiences via effective development and implementation of direct marketing deepening strategies across customer segments as well as identifying opportunities to increase Small Business product penetration, scale and profitability.
This person must be influential in leading a matrixed-team, including both internally and externally, while also being able to partner effectively with other marketing leaders across Consumer, Small and Business Banking, and the other lines-of-business. Learn more about the career areas and lines of business at wellsfargojobs.com .
In this role, you will:
- Lead complex initiatives and work across functional teams to strategize, plan and ensure execution of a variety of marketing, development strategies and programs with broad impact.
- Act as key participant in complex marketing analysis, customer retention, customer profile, sales and profitability for marketing.
- Participate and lead complex cross-functional groups to create, edit, and manage digital content for more advanced marketing campaigns, programs or initiatives that enable seamless customer engagement across all digital channels.
- Make decisions in projecting or forecasting future marketing needs.
- Analyze and interpret trends to ensure adherence to legal, compliance, privacy regulations and policies related to marketing.
- Collaborate and consult with cross enterprise, cross lines of business, vendor relationships and cross functional resources on highly complex initiatives to achieve marketing deliverables.
- Build and manage deepening campaigns, with email, digital and mail channels, that promote Wells Fargo Business Banking deposit acquisition, account usage, tools and product benefits, and other business products.
- Test/learn and optimize deepening marketing budget across multiple campaigns with the objective of achieving customer deepening goals and ROI objectives.
- Lead a matrixed team of data analysts, channel managers, creative designers, and operations employees to achieve campaign goals.
- Track macro-economic trends, small business environment, competitor strategies, promotions, pricing, and recommend pivots in the bank's direct marketing campaigns, when appropriate.
- Collaborate with Marketing Science Team to forecast campaign results, author business cases, and publish campaign reporting packages that records the financial performance of the campaigns.
- Provide ongoing performance updates to Head of Small and Business Banking Deepening Marketing, Marketing Executives, Chief Marketing Officer, Business leadership team, and other C-suite level executives.
- Ideate for breakthrough marketing concepts that will improve response rates and lower the campaign cost per account
- Collaborate with various partners, stakeholders, and senior leaders to deliver deposit balance and attrition goals.
- 5+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
- Proven success in leading direct marketing campaigns, specifically direct mail and digital campaigns
- Strong knowledge of business banking products, retail banking, and small business customer segment
- Strong analytical understanding of marketing campaigns, A/B testing, incremental lift, Return on Marketing Investment (ROMI)
- Campaign management and execution experience, ideally within Aprimo or similar campaign management tool
- Ability to direct creative teams to develop marketing campaign assets
- Strong presentation skills including with senior/C-suite level leadership
- Must be able to successfully navigate a matrixed environment
- Highly collaborative and can effectively lead a cross-functional team including both internal and external (agency) partners
- Must thrive in a fast-paced environment
- Experience in retail banking, preferably Small & Business Banking
- Ability to travel up to 10% of the time.
- This position offers a hybrid work schedule.
Posting Location(s):
- 401 S Tryon St. - Charlotte, North Carolina 28202
- 333 Market St. - San Francisco, California 94105
- 150 E 42nd St. - New York, New York 10017
Pay Range
Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.
$96,600.00 - $206,100.00
Benefits
Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees.
- Health benefits
- 401(k) Plan
- Paid time off
- Disability benefits
- Life insurance, critical illness insurance, and accident insurance
- Parental leave
- Critical caregiving leave
- Discounts and savings
- Commuter benefits
- Tuition reimbursement
- Scholarships for dependent children
- Adoption reimbursement
20 Dec 2024
* Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.