Overview
As the Segment Marketing Manager, you will be responsible for establishing and implementing the strategic growth plan for TA Instruments division across the global organization. This role reports to the Sr. Manager, Segment Marketing and works cross-functionally with the Research, Product Management, Marketing and Sales teams to advance new product development and commercialization activities. The role will primarily focus on the Advanced Materials and Chemicals (AMC) end-market segment covering polymers, specialty chemicals and additives, ceramics, elastomers, and metals.
Responsibilities
Strategic Growth Planning
- Formulate the strategic growth plan in the Adv. Materials & Chemicals segment based on strong market knowledge, emerging industry trends, and competitive landscape
- Lead Voice-of-Customer (VOC) interviews and synthesize actionable insights feeding into research and product roadmap, and marketing campaigns
- Perform macro market assessments across all key regional markets, quantify current and future market size, and estimate growth rates
- Identify Key Opinion Leaders (KOLs) to establish and maintain scientific thought leadership
- Identify potential commercial relationships and business development opportunities to support revenue growth strategy
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New Product Development
- Prioritize and clearly articulate customer needs to initiate research/ development projects in collaboration with Research and Product Management teams
- Assess opportunity (TAM, SAM, SOM) for new research/ product development projects based on market trends, VOC, and competitive landscape
- Support the Research and Product Management teams in validating the market opportunity and determining customer requirements for new projects
Marketing Leadership
- Develop the TA Instruments marketing campaign strategy in the Adv. Materials & Chemicals segment in close partnership with the Marketing team
- Collaborate with Global and Regional Applications teams to develop/ update collateral required to support the marketing strategy
- Support the Product Management and Marketing teams to ensure successful commercialization of new product releases and marketing campaigns
- Support the Sales teams in business planning and key account customer engagement
Qualifications
- Minimum BS in Technology or Business field. MBA, Ph.D. or other advanced degrees in Chemical Engineering / Materials Science
- 5+ years of successful experience in an Adv. Materials & Chemicals environment
- Prior experience with thermal analysis, rheology, or related analytical equipment is desirable
- Strategy development experience in Adv. Materials & Chemicals industry or related fields
- Strong strategic thinking and planning skills, with the ability to lead projects from concept to execution
- Strong analytical and data interpretation skills, with the ability to adjust strategies based on market and performance insights
- Ability to effectively influence at the executive level and within peer group
- Effective interpersonal, collaboration & networking skills
- Change management advocate
Company Description
Waters Corporation (NYSE: WAT), the world's leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for over 60 years. With approximately 8,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.
Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We're the problem solvers and innovators that aren't afraid to take risks to transform the world of human health and well-being. We're all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It is our responsibility to actively implement programs and practices to drive inclusive behavior and increase diversity across the organization. We are united by diversity and thrive on it for the benefit of our employees, our products, our customers and our community. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or protected Veteran status.
Key Words
Strategic Marketing #LI-ML1