Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
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Your new role
We are looking for a Senior Manager of Marketing to lead go-to-market strategies for Max Streaming and Linear Channels, focusing on general entertainment as well as kids and family titles. This role will drive innovative, culturally relevant campaigns that spark conversation and boost engagement across platforms.
This is an exciting opportunity to join one of the most relevant and iconic brands in the entertainment industry, with a portfolio of strong IPs and compelling content. If you're passionate about content and entertainment, and eager to make a significant impact, we want to hear from you!
Your role accountabilities
- Lead and execute go-to-market (GTM) strategies for kids & Family and general entertainment initiatives, ensuring alignment with strategic priorities and business objectives.
- Develop and execute innovative marketing campaigns that resonate with audiences, leveraging cultural trends and consumer insights to drive engagement.
- Partner with various teams, including creative, media, and social media, to bring campaign strategies to life, ensuring cohesive and impactful execution.
- Manage barter partnerships, identifying opportunities to amplify reach and enhance campaign effectiveness.
- Supervise linear channel routines and manage key partner deals to maximize opportunities and strengthen results.
- Collaborate with cross-functional teams (e.g., Content, PR, Distribution, Retention, Growth) to drive integrated marketing strategies that connect with target audiences.
- Foster a positive, high-performance team culture, leading by example and promoting collaboration, creativity, and accountability.
Qualification & Experience
- Bachelor´s degree required
- Advanced english
- Solid experiencie with marketing, with preferable experience in entertainment/cultural products or lifestyle brands
- Proven experience in developing and executing strong local go-to-market strategies
- Leadership experience, even without direct people management responsibility
- Strong knowledge of pop culture, with a genuine passion for entertainment and the ability to extract valuable communication insights from original content
Other Nice to Have
- Spanish
- Experience in the Media and TV industry/space strongly preferred experience with online retail a plus;
- Technology affinity and track record of employing systems to drive simplification and change;
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, union status, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.