Senior Manager, Fashion Category

Welcome to Warner Bros. Discovery... the stuff dreams are made of.

Who We Are...

When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

• Develop Fashion category long term strategic licensing plans and medium- and long-term sales strategies;
• Identify growth opportunities and new business initiatives with the goal to drive incremental revenue;
• Identify and apply competitive/industry key learnings and trends and apply to growing new business;
• Provide critical input, research and analysis on strategic initiatives and high-level business decisions;
• Existing licensee evaluation, renewal deal term negotiation including recommends guarantees, and royalty rates based on specific property and current market assumptions, category analysis and day-to-day category management;
• Establishes and cultivates potential licensees, prepare presentations, contract negotiation, and follows through to execution;
• Monitor licensees' overall performances throughout contract term, including product sales, financial commitments, marketing efforts and distribution strategies;
• Examine potential to cross-promote products between licensees to maximize sales opportunities;
• Attends assigned trade shows and visit licensees as necessary to develop licensee base for Fashion and other categories may related;
• Manage and monitor revenue and expense budgets across Fashion category to ensure that financial objectives are achieved;
• Be able to monitor and work with Franchise, Product Development and Creative to coordinate all aspects of licensees' product development.
• Local Production: Kick off the Consumer Products opportunity for Local Production to support and establish local IP in China;
• Coordinate with global and local Legal, Franchise, Creative team to work out a new business model to raise brand awareness and enhance the business opportunity for WBD China;
• Develop category strategic, licensing plans and sales strategies for Local Production IP;
• Work closely with global Franchise team and cooperate with local Franchise team to develop local strategy for Fashion category according to global strategy and local market situation and guide and supervise the implementation and completion of licensees;
• Partner with Group Marketing, Theatrical Promotions and Local Production to ensure alignment on business strategy, cross BU cooperation and client communication for China;
• Cooperate and support e-commerce department to carry out the work, coordinate the maximum cooperation of licensees to achieve the business goals of e-commence in China;
• Special projects as needed.

• 8-10 years of experience in sales and marketing including at least minimum 5 years in entertainment licensing or related field.
• Knowledge of Fashion category licensing required.
• Experience in studio environment preferred.

• Bachelor's degree in Business, Communications, Economics or related field required
• Master's degree preferred

• Fluent in Chinese and English
• Role models WBD values
• Must have a successful track record in category management and proven ability in developing, analysing and implementing business strategies and plans
• Must have excellent negotiating skills, flexibility and knowledge of consumer products and the licensing industry.
• Must have ability to organize and prioritize work, prepare and present written and oral sales presentations, and communicate with clients, licensees, and management to determine needs and solve problems.
• Effective and proven interpersonal, written and presentation skills.
• Must be able to communicate effectively and tactfully with all levels of personnel, inside and outside the company.
• Must have effective and proven problem-solving skills.
• Must be confident and demonstrate initiative.
• Must be an analytical thinker.
• Must be a strategic planner.
• Must be able to multi-task.
• Must be able to work under pressure.
• Must be able to travel as needed.