Welcome to Warner Bros. Discovery... the stuff dreams are made of.
Who We Are...
When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
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Your New Role...
This position is responsible for developing and executing strategies to attract new customers and engage existing customers for the DC Universe Infinite (DCUI) subscription business and other digital business ventures. This role involves developing targeted strategies across the customer lifecycle that lead to subscriber, revenue, and customer lifetime value (LTV) growth.
Your Role Accountabilities...
- Map the entire customer lifecycle, identifying key touchpoints and stages (e.g., awareness, consideration, purchase, retention, and advocacy.)
- Develop a deep understanding of customer behaviors and needs at each stage of the lifecycle. Identify pain points in the customer journey and implement solutions to improve the customer experience and optimize transitions between lifecycle stages.
- Design and execute targeted campaigns that address the specific needs and behaviors of customers at different lifecycle stages across various channels (performance marketing, social media, CRM campaigns, affiliate marketing, etc.)
- Segment customers based on demographics, behaviors, and lifecycle stage to deliver more relevant and personalized experiences.
- Implement dynamic content and automated workflows to tailor messaging, content, and offers to individual customer profiles.
- Create and manage a lifecycle growth model to ensure cost-effective growth, balancing growth targets, ROI (LTV vs CAC), and spend across all channels.
- Define, socialize, and educate KPIs for all stages in the user lifecycle and against all business activities.
- Analyze user data to refine strategies, optimize campaigns, and improve overall customer experience.
- Regularly report on key metrics, such as churn rate, retention rate, LTV, customer acquisition costs (CAC), etc.
- Lead cross-functional initiatives with teams across the organization, including Digital Products, Sales & Marketing, Customer Experience, and Global Enterprise Analytics, to deliver on business goals and growth targets.
- Coordinate with the Digital Products team to ensure that product updates, new features, and improvements are effectively communicated to customers.
- Performs other related duties as assigned.
Qualifications & Experience...
Work Experience
- At least five (5) years of relevant work experience in digital marketing required. Must have a deep understanding of and previous experience in digital marketing operations and metrics.
- Experience with subscription businesses strongly preferred.
Education, Professional Training, Technical Training or Certification
- Bachelor's degree in Marketing, Business, or a related field, or equivalent experience required.
Knowledge and Skills
- Must be able to communicate effectively and tactfully (both verbally and in writing) with individuals at all levels of the organization.
- Must be able to organize effectively and pay close attention to details.
- Must be able to work well under time constraints, meet deadlines, and manage multiple tasks and project elements simultaneously.
- Must have excellent project management skills and the ability to manage complex, multi-channel, and cross functional campaigns.
- Must have strong analytical skills and the ability to analyze data and use in sights to optimize campaigns and improve user experiences.
- Must have a customer centric mindset and an understanding of meeting customer needs.
- Proficiency using Microsoft Office software (Word, Excel, PowerPoint, and Outlook) and Adobe Acrobat required.
- Knowledge of publishing/comic book industry preferred.
How We Get Things Done...
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.
If you're a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery's total compensation package for employees. Pay Range: $63,000.00 - $117,000.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.
If you're a qualified candidate with an arrest or conviction record, please know that your application will be considered in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.