Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals.
As a Campaign Manager, you’ll spearhead Via’s demand generation efforts for B2B/B2G customers, creating a robust pipeline for our Sales team. You will develop a campaign strategy, and own key implementation channels like email and content syndication. In addition to programs at scale, you will develop account-based marketing campaigns (ABM) that excite, educate, and convert a group of target accounts. Along the way you will collaborate with our design, content, product marketing, and BDR teams to use a variety of content and channels to generate leads and drive engagement with marketing campaigns. Your success will be measured by qualified opportunities, higher close rates, stakeholder engagement, and increased upsell. Reporting across channels and through the pipeline is a vital part of the role, from understanding how the channels fit together to analyzing creative tests.
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What You'll Do:
- Own and execute Via’s B2B/B2G demand generation strategy – developing and optimizing multi-channel campaigns that generate and accelerate qualified pipeline for Sales.
- Be accountable for driving revenue-impacting pipeline – ensuring we reach the right stakeholders at the right time with messaging that converts.
- Develop and manage account-based marketing (ABM) campaigns – tailoring messaging, content, and offers to engage high-priority accounts and key decision-makers.
- Optimize paid and organic channels for lead generation and conversion – including LinkedIn, paid search, content syndication, SEO, and strategic partnerships.
- Work cross-functionally to maximize impact – collaborating with our studio, content, product marketing, and BDR teams to ensure alignment between demand gen, brand storytelling, and sales enablement.
- Leverage data and insights to refine strategy – analyzing campaign performance, running A/B tests, and continuously optimizing for conversion and ROI.
Who You Are:
- A strategic thinker who executes – you balance high-level campaign strategy with hands-on execution, ensuring the work gets done with precision and impact.
- A demand generation powerhouse – with 3+ years of experience in B2B/B2G marketing, you have a deep understanding of demand gen channels, attribution models, and pipeline acceleration.
- Fluent in the demand gen tech stack – you have experience with marketing automation tools, CRMs, ABM platforms, and analytics dashboards.
- A data-driven decision-maker – numbers and insights guide your strategy, and you have a track record of optimizing campaigns based on performance metrics.
- An agile, adaptable marketer – you thrive in a fast-moving environment, continuously learning and adjusting based on market dynamics and company goals.
- A collaborative team player – you know how to work cross-functionally with content, product marketing, and sales teams to drive results.
- A strong communicator – whether it’s writing compelling campaign copy, presenting data-driven insights, or working with stakeholders, you communicate with clarity and purpose.
Compensation and Benefits:
- Final salary will be determined by the candidate’s experience, knowledge, and skills. Salary reflected does not include equity or variable pay, where applicable
- Salary Range: $85,000 - $115,000 per year
- We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.
We’re Via, and we build technology that changes the way the world moves. We pioneered the TransitTech category to ensure that the future of transportation is shared, dynamic public mobility — the kind that reduces carbon emissions across congested cities, minimizes reliance on private cars, and provides everyone with accessible, efficient, and affordable ways of getting around.
We created the first end-to-end TransitTech solution for cities and transit agencies, offering world-class software, service design, and operational expertise to fundamentally improve the way the world moves.
Via was founded with the guiding principle that we go further when we go together. We are dedicated to building a diverse, inclusive and authentic workplace. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. All backgrounds, identities, and voices are welcomed and celebrated at Via.
Ready to join the ride?
Via is an equal opportunity employer.