Responsibilities:
- Lead Product Marketing Strategy: Dive into target audience identification, product value proposition, and client needs analysis. Partner with senior leadership to align marketing objectives with cross-functional priorities and inform marketing budgets.
- Mentorship and Coaching: Be the marketing guru! Mentor and coach colleagues to develop and maintain a broad knowledge of product marketing industry forces, competition, and trends, acting as a trusted advisor in developing marketing strategies.
- Vision and Planning: Set the stage for competitive product marketing strategy, planning, measurement, and relationship management for products/initiatives. Ensure plans meet tactical and strategic objectives and align with overall business strategy.
- Stakeholder Communication: Keep the communication flowing! Engage with stakeholders, leaders, team members, management, and department partners to ensure requirements and priorities are understood. Monitor product marketing activity, progress, and results, submitting regular status reports to management and stakeholders. Identify necessary actions to realign with strategic outcomes as needed.
- Continuous Feedback Loop: Create a continuous feedback loop to gather input from clients and key stakeholders. Proactively identify opportunities to improve the positioning of critical business topics.
- Marketing Tracking Methodology: Lead the development of marketing tracking methodology to set success parameters based on relevant data, analytics, and measurable results. Regularly share updates on the status of product marketing strategy efforts.
- Risk Mitigation and Compliance: Ensure all steps are taken to mitigate risk and maintain control, compliance, audit, and legal requirements in marketing plans. Maintain an appropriate level of technical marketing and business knowledge to support program implementation.
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Qualifications:
- Minimum eight years of related work experience, including three years in marketing.
- Broad knowledge of Vanguard's investment product lineup and an understanding of the overall investment markets.
- Undergraduate degree in Marketing or equivalent experience required; graduate degree preferred
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.
About Vanguard
At Vanguard, we don't just have a mission-we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.