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Leads marketing support to non-hub Markets within an Area, in alignment with national marketing objectives and initiatives. Works under the direct supervision of the Area Marketing Manager (AMM) to develop plays and lead execution of all local marketing activity that requires on-site execution and support (local Sales Meetings, customer events, product trainings and vendor/broker activities). Works closely with AMM, VP Merchandising & Marketing, and local VP of Sales, in executing annual marketing plan and marketing strategies to meet Key Results. Executes all local marketing communications and marketing events in conjunction with the Area Marketing Manager
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**40 hours per week / some travel required
ESSENTIAL DUTIES AND RESPONSIBILITIES
* New Orleans
40 hours per week / 20-30% travel required
Develop tactics at the non-hub markets that align with the center and area initiatives. Support Area Marketing Manager in day-to-day needs.
Help design, create, and execute marketing plays, as well as manage spend on select events, meetings, sponsorships, and incentives held at the non-hub markets.
Oversee marketing and sales activities by organizing and expediting objectives, presentations, meetings, etc., as well as disseminating Market specific information quickly and accurately.
Collaborates with cross-functional teams: VP Sales, Specialists, Chefs and Merchandising team to deliver center led strategies that deliver brand awareness and strengthen market share. Helps craft marketing deliverables and oversees distribution of marketing and sales materials.
Oversees, local market activities that may include meetings, department activities, and/or conferences for attendees from multiple locations.
Asserts understanding of local market trends and consumer behavior to strengthen campaign execution.
Acts as the primary communicator between non-hub and hub markets, ensuring timely and consistent correspondence.
Manages brand guidelines to ensure consistency.
Corresponds with vendors and brokers to ensure compliance with established procedures, processes, and branding, as well as managing seller training opportunities.
Interacts with customers and vendors on local Market activities as determined by Area Marketing Manager; planning, onsite execution, post event and other needs.
Finds opportunities to leverage our social media channels and digital marketing platforms to expand local market footprint.
SUPERVISION
• None
RELATIONSHIPS
Internal:
• Interacts with various levels and functions within the organization to ensure proper and timely communication and completion of tasks. Interacts with Area Hub Corporate Marketing to provide or furnish information, etc. Also corresponds with vendors and customers.
External:
• Interact with Vendors, Suppliers, Third Party Consultants and Regulatory Bodies
QUALIFICATIONS
Education/Training:
• Associates Degree or equivalent work experience required
• Min 3 years related office experience
Related Experience/Requirements:
• Ability to work under limited supervision
• Must have knowledge of office administrative procedures, and knowledge of use and operation of standard office equipment, at a level generally acquired through related experience
• Excellent prioritization and time management skills
• Sound understanding of marketing principles
• Ability to build and maintain excellent working partnerships and interface with a variety of internal and external resources to attain organizational goals
• Proficient communication skills
• Able to work with various content management and online marketing systems
• Self-directed and highly motivated
• Proficiency required in the use of Microsoft Office, especially Microsoft Word, Excel, Outlook, and PowerPoint, as well as Adobe InDesign
• An advanced internet aptitude strongly desired
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EOE Race/Color/Religion/Sex/Sexual Orientation/Gender Identity/National Origin/Protected Veteran/Disability Status