Who is Forcepoint?
Forcepoint simplifies security for global businesses and governments. Forcepoint's all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you're in the right place; we want you to bring your own energy to help us create a safer world. All we're missing is you!
Forcepoint is seeking a Field & Channel Marketing Manager to drive demand across the Central Region of North America. This critical role includes the planning and execution of all demand generation activities in the region leveraging events and Channel MDF.
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The Field Marketing role is at the forefront of communicating our message through the different marketing tactics as well as crafting the strategies and execution plans to attract new customers and retain existing customers. In this position the candidate will run field marketing events and work closely with the Channel Team to drive through partner demand gen activities in the region.
Job Responsibilities:
- Planning and executing a lead generation-driven field marketing strategy primarily focused on events (proprietary and 3rd party)
- Researching and assessing relevant industry and technology events for the sales and marketing teams that meets our event sponsorship requirements e.g., 1:1 meeting with our target customer and brand awareness with a specific cost per lead
- Work with the Channel Sales organization to develop and execute through Channel demand generation programs in alignment with the Channel growth strategy, leveraging MDF
- Collaborate with internal cross-functional teams and external partners to execute all events including development of creative assets, demo productions, material, and team logistics
- Be the main point person for all regional events coordination and assessment
- Identify opportunities to engage existing customers and attract and engage prospects
- Accountable for tracking budget, ROI, and number of MQLs of each event by collaborating with sales and marketing leadership
- Responsible for managing the onsite logistics for facilitating the event, providing social support during regular non-event period, and managing the settlement of online / offline marketing support with the third-party vendor
- Actively participating in research, designing, development, and coordination of organizational events and meetings, evaluating current organizational position of the company, and resolving the same by providing appropriate solution
- End-to-end Management of field marketing projects from planning as per the client's requirement and building plan of action to estimating overall budget.
- Responsible for both lead acquisition and lead nurturing campaigns, and other campaigns in regional campaign creation; participating in these promotional activities for promoting products by campaigning and by social media marketing
- Closely working with the sales and marketing team, product marketing team, and regional campaign team for evaluating the total impact of marketing event, and gathering feedback from them regarding its success in generating demand of the product / service
Requirements:
- 4+ years of experience in B2B marketing, experience in the marketing technology sector is preferred
- Hands-on and familiar with field marketing planning and execution
- Equally comfortable working cross-functionally and independently
- Digital native that is up to date with current digital marketing trends and technology, with the ability to adapt to using different tools
- Previous experience with inbound marketing and sales software such as HubSpot & Salesforce
- Channel Marketing experience
- Strong oral, written, and verbal communication skills
- Demonstrated track record in field marketing
- Exceptional leadership and management skills
- Strong organizational skills with emphasis on time management
- Strong interpersonal skills and negotiation skills
- Ability to work independently or in groups
- Self-motivated with demonstrated flexibility and adaptability in various tasking situation
- Strong analytical skills with focus towards details
- Ability to handle pressure and work in a constantly changing atmosphere
Education and Experience
• Bachelor's degree in marketing or equivalent experience
• 2+ years' experience in IT business-to-business marketing - preferably in the field of cyber security
• Experience in event planning, management and support
• Experience working in an organization with a two-tier channel sales model
• Working knowledge of Salesforce.com, Outreach, HubSpot and Asana preferred
• Excellent Microsoft Office skills: Word, PowerPoint, Excel
Soft Skills
- Fast learner, highly motivated and proactive self-starter with the ability to focus in a world of changing priorities
- Strong verbal and written communication skills and outstanding presentation skills for a variety of audiences including executives, partners, and customers.
- Ability to work independently and in a (remote) team environment
- Highly organized and detail oriented with strong project management skills with ability to track and follow up on actions
- Able to effectively prioritize and manage multiple tasks and deadlines
Don't meet every single qualification? Studies show people are hesitant to apply if they don't meet all requirements listed in a job posting. Forcepoint is focused on building an inclusive and diverse workplace - so if there is something slightly different about your previous experience, but it otherwise aligns and you're excited about this role, we encourage you to apply. You could be a great candidate for this or other roles on our team.
The policy of Forcepoint is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.
Forcepoint is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by sending an email to recruiting@forcepoint.com.
Forcepoint is a Federal Contractor. Certain positions with Forcepoint require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.
Applicants must have the right to work in the location to which you have applied.