About the Role
As a key member of the APAC Marketing leadership team, you will play a pivotal role in shaping the future of this category-defining brand. In your capacity as Head of Marketing for Taiwan Delivery, you will lead a talented team of marketers, providing strategic direction and building a compelling vision for the brand's growth. You will oversee the execution of high-impact, results-driven campaigns, foster a high-performance and collaborative team culture, and establish strong functional excellence and partnerships. Your leadership will be instrumental in creating and executing marketing plans, as well as managing the development and execution of creative strategies that drive consumer demand, enhance brand loyalty, and deepen our connection with riders, drivers, and couriers.
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The Impact You'll Have
- Provide leadership to your team and extended agency village to build the most cut-through and effective marketing programs in the industry.
- Develop a deep understanding of the TW Delivery priorities (business targets, P&L priorities, segmentation, customer insights) to be a thought partner with the regional leadership team and generate a marketing strategy & plans for TW Delivery.
- Act as the lead marketing POC for the TW stakeholders (Operations, Policy & Comms, CommOps, etc) and an escalation point for your team
- Identify, and prioritise for your team, local marketing opportunities aligned with business priorities and moments (events, partnerships, cultural and seasonal moments, etc) and deliver locally (or regionally) created campaigns or activations against them
- Provide general and Uber-specific state-of-the-market assessments and report back with in-market feedback and insights
- Manage a team of Marketing Managers/ Marketing Associates, who will be responsible for the execution of marketing initiatives, providing them with coaching, guidance, career opportunities as well as hands-on support
- Provide strong leadership for your team, setting the culture and vision and ensuring the well-being of the team.
- Help manage partnerships with external partners, figuring out ways in which we can develop joint marketing activities and co-marketing plans.
The Experience You'll Bring
- A minimum of 10 years' marketing experience, including extensive experience managing large-scale brand marketing campaigns
- 5+ years of experience leading teams in fast-paced companies
- Experience creating local marketing executions and leading different agency relationships
- High marketing strategy capabilities and experience, with proven ability to diagnose market and brand insights to set the vision and make effective trade-offs to implement winning strategies.
- Experience of working for a global brand; able to navigate a cross-matrix structure with a collaborative environment
- Experience bring a hands-on manager
- Ability to manage partnerships and co-marketing activities
- Strong business acumen and results-driven mindset, capable of tying marketing activities to larger business objectives
- Demonstrated ability to coach, motivate, and manage diverse marketing teams in a dynamic environment
- Proven track record for brand marketing leadership
- Good relationship management and ability to influence cross-functional teams and stakeholders
- A strong customer-centric mindset and the ability to bring to life the Uber brand in a way that is both consistent with our global brand positioning but also meaningful to local culture and customs
We welcome people from all backgrounds who seek the opportunity to help build a future where everyone and everything can move independently. If you have the curiosity, passion, and collaborative spirit, work with us, and let's move the world forward, together.
Offices continue to be central to collaboration and Uber's cultural identity. Unless formally approved to work fully remotely, Uber expects employees to spend at least half of their work time in their assigned office. For certain roles, such as those based at green-light hubs, employees are expected to be in-office for 100% of their time. Please speak with your recruiter to better understand in-office expectations for this role.
*Accommodations may be available based on religious and/or medical conditions, or as required by applicable law. To request an accommodation, please reach out to accommodations@uber.com.