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What We'll Bring:
At TransUnion, we strive to build an environment where our associates are in the driver's seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.
Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.
What You'll Bring:
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- 10-15 years of experience managing demand gen, customer acquisition or awareness marketing programs
- A strong understanding of B2B marketing strategy and omnichannel activations, with a background in campaign development and execution
- Ability to operate as a proactive, self-motivated team manager, as well as individual and collaborative team member, who takes accountability and ownership
- Previous experience managing direct reports
- Ability to manage multiple campaigns concurrently with strong attention to detail and a focus on results
- Ability to build relationships and collaborate across a large and complex matrixed business environment
- Proven track record of marketing program/project management, prioritization, critical problem solving, and organizational skills
- Excellent communication and presentation skills
- Bachelor's degree
As the Manager of Campaign Management, you'll play a pivotal role in improving marketing program orchestration. This role will provide leadership and direction to the campaign manager pod, as well as serve in a campaign manager capacity. You will be responsible for holding pen to paper on campaign plans, executing campaign strategy, managing audiences and providing support to a team of stakeholder-facing marketing business partners.
The Manager of Campaign Management role is an excellent opportunity for someone who has direct experience managing associates, has strong project or program management skills, has ideally worked across multiple marketing disciplines and can contribute to the organization's overall growth objectives. This role requires the ability to be flexible, proactively navigate cross-functionally and standardize approaches and processes.
- Develop and implement a consistent campaign plan structure that clearly articulates business priorities/vision, marketing goals and objectives and tactical elements
- Identify opportunities to drive team performance, coach and develop direct reports and manage workload
- Identify, implement and standardize approaches across the campaign management team related to documentation, processes and communication across the organization for continuous improvement and efficiency
- Manage the execution, monitoring and measurement of integrated campaigns that drive results to pipeline
- Serve as the team's primary point of contact on campaign priorities, team responsibilities and resources, and campaign timing
- Partner with channel leads and marketing analytics to understand campaign performance data, recommend improvements and compile reporting for Marketing Business Partners to communicate with stakeholders
- Manage campaigns within budget guidelines and deadlines in partnership with Marketing Business Partners
- Participate in marketing strategy planning sessions, campaign kickoffs, monthly and/or quarterly business reviews and other meetings as required
- Manage and standardize the process of defining and creating list builds, target account lists and dynamic audience segments in collaboration with the marketing email automation team
- Perform other duties as assigned
Benefits:
TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups.
We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
TransUnion's Internal Job Title:
Sr Manager, Marketing Communications