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What We'll Bring:
At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation - we're consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.
Come be a part of our team - you'll work with great people, pioneering products and cutting-edge technology.
As the Marketing Lead for TransUnion's Insurance business vertical, you will manage the internal client relationships with vertical business leaders and own the development and execution of B2B marketing strategies, plans and performance-driven thought leadership and demand gen programs. You'll identify and drive marketing growth opportunities that deliver on the Insurance vertical's business goals in close collaboration with sales, marketing partners across the organization and business leadership.
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What You'll Bring:
- 8+ years of successful marketing strategy, planning and campaign experience with focus on data/technology solutions in a B2B or agency environment; Marketing experience in the insurance industry is a plus
- Demonstrated experience with marketing programs contributing to business objectives and revenue growth
- Ability to build relationships and collaborate across a large and complex client environment
- Full-funnel demand generation experience across multiple channels
- Exceptional communication and writing skills, including the ability to articulate business concepts and present to executive and management team members
- Ability to manage multiple projects concurrently with acute attention to detail and excellent prioritization and organizational skills
- Proven track record in effectively translating business needs and product offerings into compelling marketing plans and programs focused on specific buyer segments at all stages of the customer journey
- Expertise in full-funnel acquisition and nurture campaigns, as well as experience in cross-channel marketing strategies is needed, as is the ability to report on program effectiveness and recommend opportunities for improvement
- Serve partner and advisor to the Insurance vertical leadership team and build long-term client value by delivering marketing strategies and plans aligned to budgets, business objectives, and vertical priorities and growth targets
- Set actionable marketing strategy plans, identify KPIs and monitor and measure success and campaign performance across channels
- Own all aspects of marketing campaign program management from conceptualization, initiation, creative brief development, pre-campaign strategy, content and creative alignment, and campaign execution with cross-functional resources
- Anticipate vertical's marketing needs and proactively highlight opportunities for greater marketing impact through the creation of B2B marketing programs that incorporate thought leadership, industry research, digital advertising, events, public relations, partnerships, etc. to optimize existing customer engagement and win new business
- Develop and manage the marketing budget, monitor it quarterly, and reallocate funds based on recommend changes to vertical leadership utilizing program performance results
- Understand the needs of sales leadership and drive alignment and support among their associates to strengthen campaign follow-up and accelerate the customer buying journey
- Perform other related duties as assigned
Benefits:
TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, tuition reimbursement, additional (following any short-term disability) 10 weeks of parental leave with gradual return, adoption assistance, fertility coverage, spousal and domestic partner benefits, charity gift matching, employee stock purchase plan, retirement contributions with employer match, organizational growth potential through our online learning platform with guided career tracks, and access to TransUnion's Employee Resource Groups.
We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.
TransUnion's Internal Job Title:
Advisor, Marketing Communications