Consumer Insights - Senior Analyst

The Consumer Insights Senior Analyst will be a member of a team of marketing research professionals that gather the voice of the customer across a variety of research projects related to Product Development, Launch Activities, Market Positioning, Communication, and deepening our understanding of consumers. Expertise is required for a variety of qualitative and quantitative projects that include Focus Groups, Syndicated Studies, Surveys, Marketing and Product Clinics, Optimization Testing, and In-Market Tracking.

Reporting to the Consumer Insights Lexus Team Manager, the person in this role will support the department's objective to champion the desires of our consumers to ensure they are at the center of the decisions made by our engineers, product planners, marketers, and executives.

What You'll Be Doing

The Consumer Insights team is committed to a framework that we believe ensures the customer's voice is placed at the center of all decisions made at Toyota North America. Here is an overview of key competencies our team members strive to achieve:

Business Problem Solving

Working with their manager, the Senior Analyst is expected to have a strong understanding of how to translate and scope business questions from internal clients into a research study design. This includes the ability to understand and clarify their client's business context and questions. They must be able to work effectively with internal stakeholders as well as business partners to design research that will inform and influence business decisions.

Project Execution / Management

Consumer Insights Senior Analysts are responsible for a breadth of projects that cover all aspects of our business. Conducting effective research and maintaining the integrity of the research process is foundational to collecting accurate information. An ability to manage multiple projects simultaneously for various stakeholders and business partners to assure projects are executed on time and on budget is critical. They are expected to understand different research methodologies and analytic techniques and their application to provide efficient and actionable insights.

Insight Generation

Consumer Insights' function is to provide insight, not merely information and data. Senior Analysts develop compelling insights by collecting and exploring data sources that go beyond the obvious. Leveraging their understanding of the marketplace and TMNA's strategies, they develop recommendations to help stakeholders make market-based, consumer-driven decisions.

Data Synthesis / Analysis

Ultimately, Consumer Insight's Senior Analysts are expected to be trusted advisors to their stakeholders. They use their knowledge of research processes, the marketplace, and diverse data sources to help their team deliver a cohesive story. They should be able to leverage their experience and intuition to provide effective answers to quick-turnaround questions, without necessarily relying on initiating a new research project.

Communication / Influencing

To translate the insights into data-driven stories that inform strategy, our Team Members must be able to effectively communicate to stakeholders at all levels of the organization. They must be comfortable presenting to working-level teams as well as senior executives in a way that meets the needs and styles of different audiences.

General Responsibilities

• Consult with client groups to provide advice on all aspects of the research process, translating business objectives into research questions
• Working with our business partners, they will manage a variety of quantitative and qualitative research projects
• Select, design, and implement a variety of research methodologies to address relevant research questions
• Work with TMNA agency partners and their strategy & insights teams
• Analyze data to generate relevant and actionable consumer insights
• Effectively communicate insights to a variety of audiences, from working-level teams to senior executives
• Pro-actively monitor and recommend new and innovative ideas/approaches to address changing research needs and priorities
• Manage assigned project financial and operational resources, including managing the purchasing and internal finance processes for assigned projects

What you bring

• Bachelor's degree or higher in Market Research, Business, Psychology, Anthropology, Sociology, or a closely related discipline, equivalent professional work experience
• Understanding of and ability to critique quantitative surveys and qualitative discussion guides based on an agreed set of business questions and research objectives
• Ability to synthesize both quantitative and qualitative research to develop concise, creative, and insightful reports, and to effectively communicate research findings to a diverse business audience
• Strong relationship-building and influencing skills to effectively work with cross-functional project teams.
• Display expertise with a variety of research methods such as: segmentation, online surveys, ethnographies, one-on-one interviews, focus groups, marketing and/or product clinics and various analytic techniques (e.g. chi square, t-tests, correlations, regression, factor analysis, cluster analysis, Max-Diff, and conjoint analysis) and the ability to explain these techniques to internal clients

Added bonus if you have

• An MBA or other advanced degree in Market Research, Psychology, Anthropology, Sociology, or a closely related field
• Deep understanding of the automotive industry
• Analytical Platform experience such as R, SPSS, Tableau, SAS, or mTAB
• Understanding of functions such as advanced product development, product management, brand management, brand marketing, and media, and experience conducting research for those functions
• Experience researching consumer attitudes towards new technology, vehicle preferences, and lifestyles, with a specific focus on BEVs, PHEVs, and FCEVs.

What we'll bring
During your interview process, our team can fill you in on all the details of our industry-leading benefits and career development opportunities. A few highlights
include:

• A work environment built on teamwork, flexibility, and respect
• Professional growth and development programs to help advance your career, as well as tuition reimbursement
• Team Member Vehicle Purchase Discount
• Toyota Team Member Lease Vehicle Program (if applicable)
• Comprehensive health care and wellness plans for your entire family
• Toyota 401(k) Savings Plan featuring a company match, as well as an annual retirement contribution from Toyota, regardless of whether you contribute
• Paid holidays and paid time off
• Referral services related to prenatal services, adoption, childcare, schools, and more
• Tax-Advantaged Accounts (Health Savings Account, Health Care FSA, Dependent Care FSA)

Belonging at Toyota

Our success begins and ends with our people. We embrace all perspectives and value unique human experiences. Respect for all is our North Star. Toyota is proud to have 10+ different Business Partnering Groups across 100 different North American chapter locations that support team members' efforts to dream, do and grow without questioning that they belong.

Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, military or veteran status, or any other characteristics protected by law.

Have a question, need assistance with your application or do you require any special accommodations? Please send an email to talent.acquisition@toyota.com.